<p>The unified loyalty programme helps customers enjoy various benefits across all its brands like John Miller, Indigo Nation, Jealous 21, Urban Yoga, Urbana, Daniel Hechter, Scullers and Headquarters.<br /><br />Speaking to Deccan Herald, Indus League CEO Rachna Aggarwal said, “Loyalty programmes are currently on a rampage with all brands, but a mobile-based loyalty programme is still new to India and gives customers much more freedom than card loyalty. Since the time we shifted to mobile loyalty, we have seen more than 50 per cent growth over traditional card loyalty programme.”<br /><br />Once registered, customers can manage the loyalty points through their mobiles across all 8 brands and across all EBOs (exclusive brand outlets) of Indus League. The customers are updated instantly through their mobile phones – SMS, mobile vouchers, etc in less than 30 seconds, availing numerous benefits and promotions.<br /><br />This programme will also help Indus League to be in close contact with its customers, know their choices and preferences and help the brand manage its merchandise better. For customers, mobile numbers are loyalty card and they can redeem it from any of Indus League’s brands and head quarter, a multi brand formal wear destination from Indus league.<br /></p>
<p>The unified loyalty programme helps customers enjoy various benefits across all its brands like John Miller, Indigo Nation, Jealous 21, Urban Yoga, Urbana, Daniel Hechter, Scullers and Headquarters.<br /><br />Speaking to Deccan Herald, Indus League CEO Rachna Aggarwal said, “Loyalty programmes are currently on a rampage with all brands, but a mobile-based loyalty programme is still new to India and gives customers much more freedom than card loyalty. Since the time we shifted to mobile loyalty, we have seen more than 50 per cent growth over traditional card loyalty programme.”<br /><br />Once registered, customers can manage the loyalty points through their mobiles across all 8 brands and across all EBOs (exclusive brand outlets) of Indus League. The customers are updated instantly through their mobile phones – SMS, mobile vouchers, etc in less than 30 seconds, availing numerous benefits and promotions.<br /><br />This programme will also help Indus League to be in close contact with its customers, know their choices and preferences and help the brand manage its merchandise better. For customers, mobile numbers are loyalty card and they can redeem it from any of Indus League’s brands and head quarter, a multi brand formal wear destination from Indus league.<br /></p>
