JOIN USInspired by royal designs
Designing jewellery was not a conscious decision for Jyotsna Singh. She never had any formal training in this field either. But it was an intrinsic passion for jewellery that got her interested in this field and now she has earned international reputation. She talks to Metrolife on what made her pursue this as a career and also about her plans for the future.
Being the grand-daughter of Maharaja Bhupinder Singh of the ‘Patiala Necklace’ fame, she was surrounded by jewellery and this had influenced her a lot.
“I had never thought that I would ever design jewellery and this was the last thing on my mind. I used to work in the corporate field earlier. But I think it was intrinsic because I come from a family where there was a lot of jewellery. I grew up seeing a lot of it. So when I started working, it just kind of flowed through me without any effort.”
Her work is predominantly inspired by the royal designs she grew up seeing. She has an inclination towards semi-precious stones which she incorporates in traditional and contemporary designs. About her designs, she says, “I love to blend ethnic designs with some very contemporary styling. This is the reason I use semi-precious stones like amethyst, ruby, emerald with Kundan or Jadau because it gives a perfect blend of the two.”
She adds, “I have even added Victorian pieces, art deco motifs and oriental ones inspired from the 1920s.”
If you look at the pieces, you will notice that she uses a wide range of colours too. She says, “I believe jewellery should adorn. This is the reason why I work with a lot of colours. For instance, if I were to use only a seasonal colour like pink or purple, it really wouldn’t give one a chance to wear any other colour, thus making it very mundane.”
This is seen in her line of jewellery called Majusha, which means a treasure chest of jewels, where she carries fusion jewellery. Since the inception of her brand last year, she has carved a niche for herself as a sought-after designer both in India and abroad.
But does she believe that one needs to have a formal training to foray into this field? “I feel that as long as you have love and passion for what you want to do, you can learn any art on your own. It takes only dedication and commitment to your work to excel in whatever sphere.”
Her work keeps her busy most of the time. So what are her future plans? “Right now, I am looking forward to the exhibition of my designs here in Bangalore. Apart from this, I have a few fashion shows abroad that I am working on,” she says.