<p>The company is also in the process of introducing a new global brand identity in London next month.<br /><br />"Hero Honda Motors Ltd (HHML) was today formally renamed as Hero MotoCorp Ltd. In the run-up to the unveiling of its new global brand identity, the world's largest two-wheeler manufacturer received the necessary statutory approval from the Registrar of Companies (RoC) today for the changeover to the new name," the company said in a statement.<br /><br />Earlier last month, the shareholders of the company had approved the changing of the name.<br /><br />"It is not just a change of name, it marks the ushering in of a new era that will unlock the immense potential of this company to build its own capabilities to grow beyond boundaries and set new benchmarks," Hero MotoCorp Chairman Brijmohan Lall said.<br />Commenting on the development, Hero MotoCorp Managing Director and CEO Pawan Munjal said: "It marks the beginning of a new era of innovations -- be it in the field of technology and product development or customer satisfaction and expanding our footprint across global markets."<br /><br />Earlier, in March this year, the company had hired global brand and innovation specialist Wolff Olins to create its new brand identity. A part of the Omnicom group, Wolff Olins was mandated to work on the new brand identity in its totality, including the brand architecture, name, logo and positioning.<br /><br />Later on, in May, the two-wheeler major roped in Law & Kenneth (L&K) as a creative partner to launch and establish the new brand of the company. The independent brand communications firm was mandated to devise the new brand positioning of the company.<br />It embarked on the journey to acquire a new brand name after the two joint venture partners of HHML -- Hero Group of India and Honda Motor Co -- decided to part ways in December last year. The Hero Group had agreed to buy out Honda's 26 per cent stake in HHML for Rs 3,841.83 crore.<br /><br />As per an agreement signed between the two erstwhile partners, Hero can use the Honda brand till 2014, but the Indian group wants to acquire a new identify of its own at the earliest in order to maintain its leadership position.<br /><br />Hero Group and Honda had signed a new licencing agreement in March under which the Indian firm will pay Honda 45 billion yen (about Rs 2,450 crore) till 2014.<br /><br />Shares of the company were trading 1.17 per cent down at Rs 1,800.75 apiece on the Bombay Stock Exchange in the afternoon today</p>
<p>The company is also in the process of introducing a new global brand identity in London next month.<br /><br />"Hero Honda Motors Ltd (HHML) was today formally renamed as Hero MotoCorp Ltd. In the run-up to the unveiling of its new global brand identity, the world's largest two-wheeler manufacturer received the necessary statutory approval from the Registrar of Companies (RoC) today for the changeover to the new name," the company said in a statement.<br /><br />Earlier last month, the shareholders of the company had approved the changing of the name.<br /><br />"It is not just a change of name, it marks the ushering in of a new era that will unlock the immense potential of this company to build its own capabilities to grow beyond boundaries and set new benchmarks," Hero MotoCorp Chairman Brijmohan Lall said.<br />Commenting on the development, Hero MotoCorp Managing Director and CEO Pawan Munjal said: "It marks the beginning of a new era of innovations -- be it in the field of technology and product development or customer satisfaction and expanding our footprint across global markets."<br /><br />Earlier, in March this year, the company had hired global brand and innovation specialist Wolff Olins to create its new brand identity. A part of the Omnicom group, Wolff Olins was mandated to work on the new brand identity in its totality, including the brand architecture, name, logo and positioning.<br /><br />Later on, in May, the two-wheeler major roped in Law & Kenneth (L&K) as a creative partner to launch and establish the new brand of the company. The independent brand communications firm was mandated to devise the new brand positioning of the company.<br />It embarked on the journey to acquire a new brand name after the two joint venture partners of HHML -- Hero Group of India and Honda Motor Co -- decided to part ways in December last year. The Hero Group had agreed to buy out Honda's 26 per cent stake in HHML for Rs 3,841.83 crore.<br /><br />As per an agreement signed between the two erstwhile partners, Hero can use the Honda brand till 2014, but the Indian group wants to acquire a new identify of its own at the earliest in order to maintain its leadership position.<br /><br />Hero Group and Honda had signed a new licencing agreement in March under which the Indian firm will pay Honda 45 billion yen (about Rs 2,450 crore) till 2014.<br /><br />Shares of the company were trading 1.17 per cent down at Rs 1,800.75 apiece on the Bombay Stock Exchange in the afternoon today</p>