Moser Baer has also decided to introduce mobile vans that will take its products to retailers and consumers in rural India, who form the biggest consumer base for cheaper and pirated CDs.
“We have launched three-movie DVDs of Gujarati films priced at Rs 22 each, while in Bengali, it will be Rs 25, in Hindi Rs 27 and other language markets Rs 30 each,” Moser Baer Entertainment Ltd Chief Executive Harish Dayani told reporters.
The first Hindi Super DVD set priced at Rs 27 will hit the markets in about a week’s time, comprising Moser Baer’s own, “Sankat City” along with eight different combinations of two other movies, he said.
(Published 14 August 2009, 15:22 IST)
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