Press Esc to close
Tuesday 27 June 2017
News updated at 8:38 AM IST

Read, Collect, Play!

Last updated: 13 October, 2011
Vani Mahesh 17:48 IST

With The 39 Clues, Scholastic has made its foray into the world of online gaming. There are trading cards with unique codes too!

Scholastic Inc is one of the few publishing houses that have always had a good mix of books for young readers – from award-winning literature to pure entertainers like the ‘Goosebumps’ series. The latest from their kitty is ‘The 39 Clues’, a series which is now into its 11th book. It is quite a smashing success among young readers worldwide.

The books in the series are written by seven different authors, one more prolific than the other! Rick Riordan, the bestselling author of the ‘Percy Jackson’ series has written the first book, ‘Maze of Bones.’ The rest are written by Jude Watson (famous for her ‘Jedi’ books in ‘Star Wars’), Peter Lerangis (who ghost-wrote ‘Hardy Boys’ and ‘Three Investigators’), Gordan Korman, and others.

‘Maze of Bones’ starts with the billionaire widow Grace Cahill’s passing away. Her relatives gather in excitement to collect their inheritance and they are treated to a very strange will – they can either choose one million dollars or give up the money and get 39 clues scattered around the world! How on earth would 39 clues come close to a million dollars, you ask? Well, if someone can piece together the clues, a secret awaits them – a discovery that will make them the most powerful Cahill in the world.

The protagonists of the story are the good-natured, well-mannered and orphaned siblings, Dan and Amy Cahill. They are one among the seven teams of descendents who decide to pursue the clues in lieu of the money. The story proceeds at breakneck speed as they plot and plan to crack the clues.

These books are complete entertainers. They also offer plenty of subtle lessons in history since the clues are cleverly hidden in art, music, literature, and architectural trivia. An advantage to the reader is the exposure to multiple authors. Children get to remain with their favourite characters and follow a familiar quest, and yet get to enjoy different styles of writing.

With ‘The 39 Clues’, Scholastic has made its foray into the world of online gaming. The website www.the39clues.com offers riddles and puzzles that children can solve to help Amy and Dan in their pursuit of the truth!

To further the excitement, each book is supplemented with trading cards that have unique codes, and these codes are a necessity for gaming! ‘Read, Collect, Play’ is a well-engineered marketing strategy to extend a child’s interest in the series, and a welcome strategy at that, since the aim is to encourage children to read.

Go to Top

Photo Gallery
A black kite flies past during Sunrise in New Delhi...

A black kite flies past during Sunrise in New Delhi...

Bollywood actress Kajol with Soundarya and Dhanush during the trailer launch of film VIP 2...

Bollywood actress Kajol with Soundarya and Dhanush during the trailer launch of film VIP 2...

Pakistani women greet each others after the Eid al-Fitr prayers...

Pakistani women greet each others after the Eid al-Fitr prayers...

A Barbary lion cub, stands next to its father 'Schroeder' at the zoo in Neuwied, Germany...

A Barbary lion cub, stands next to its father 'Schroeder' at the zoo in Neuwied, Germany...

Winners of 8th Men Mega Mr. North East and 15th Miss North East 2017, Mary Khemlang (Center)...

Winners of 8th Men Mega Mr. North East and 15th Miss North East 2017, Mary Khemlang (Center)...

Bollywood actors Huma Qureshi and Dhanush during the trailer launch of film VIP 2 Lalkar...

Bollywood actors Huma Qureshi and Dhanush during the trailer launch of film VIP 2 Lalkar...

Muslims offering namaz at historical Taj Mahal on the occasion of Eid-ul-Fitr...

Muslims offering namaz at historical Taj Mahal on the occasion of Eid-ul-Fitr...

Obama and his family arrived last week on the resort island for a vacation...

Obama and his family arrived last week on the resort island for a vacation...

Smoke rises from the ground by charred trees near the access to the Cuesta Maneli beach...

Smoke rises from the ground by charred trees near the access to the Cuesta Maneli beach...

President Pranab Mukherjee receiving Eid greetings from various groups of people...

President Pranab Mukherjee receiving Eid greetings from various groups of people...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.