<p>The export sales grew 10.3 per cent and stood at 10,825 units in September 2011 while 9,811 units were exported in September 2010.<br /><br /> The total sales recorded were 43,462 units in September 2011 against 33,944 units sold in September 2010; a growth of 28 per cent.<br /><br />Speaking to Deccan Herald, India Yamaha Motor National Business Head Roy Kurian said, “Bangalore is considered the Mecca for bikers and this market has grown up to our expectations. In 2011, Karnataka has shown very good growth. For the whole industry, Karnataka has grown by 26 per cent till August 2011 whereas Yamaha has shown a growth of 44 per cent till August 2011.<br /><br />“The company is focusing on model mix, strong network and highly motivated team of dealers. With our continuous focus on the Karnataka market and various ground level activities, we expect India Yamaha Motor to grow further in this region.”<br /><br />Different segment bikes<br />“We are present in all segments and are doing really well in the deluxe segment with the FZ series and SZ series and also the R15, which caters to lifestyle customers. In Karnataka, we have a 12 per cent market share in this segment. Yamaha will be coming up with scooters next year. The date and time would be shared at the appropriate moment.” <br /><br />The company wants to continue its focus on customers and provide them with ease of buying, servicing and availability of spare parts. “Customer satisfaction would be our key focus area and in the process we would like to gain more mind share of customers and hence, more market share.<br /><br />Regional focus<br />“The importance of regional focus cannot be ignored as it is the key to reach out to consumers especially in tier II and tier III cities. We have devised strategic plans for the rural market and our entire activity plans are in local language touching local hearts.<br /><br />“Currently, the company has around 400 dealers fully equipped with Sales, Service & Spares (3S). As a strategy for the future, we are strengthening our current dealerships by developing 3S Dealer Branches, Yamaha Bike Corners and 3S Sub-dealer network. Network Expansion and Improvement is a continuous process and we are consistently working towards making it better.”<br /><br />“Currently, our major focus is on Range Selling and especially, premium bikes which is a rage in the southern market. The newly launched R15 version 2.0 is also expected to give us more volumes. We want to establish ourselves as the No 1 brand in the premium segment. Currently, Karnataka is touching an average of 2,000 units sale per month and in 2012, we will be targeting 3,000-3,500 units sale per month.”<br /><br />Yamaha has an installed annual capacity of 6 lakh units at its two manufacturing units at Surajpur (UP) and Faridabad (Haryana) and plans to further strengthen production to 1 million units by 2013.<br /><br /></p>
<p>The export sales grew 10.3 per cent and stood at 10,825 units in September 2011 while 9,811 units were exported in September 2010.<br /><br /> The total sales recorded were 43,462 units in September 2011 against 33,944 units sold in September 2010; a growth of 28 per cent.<br /><br />Speaking to Deccan Herald, India Yamaha Motor National Business Head Roy Kurian said, “Bangalore is considered the Mecca for bikers and this market has grown up to our expectations. In 2011, Karnataka has shown very good growth. For the whole industry, Karnataka has grown by 26 per cent till August 2011 whereas Yamaha has shown a growth of 44 per cent till August 2011.<br /><br />“The company is focusing on model mix, strong network and highly motivated team of dealers. With our continuous focus on the Karnataka market and various ground level activities, we expect India Yamaha Motor to grow further in this region.”<br /><br />Different segment bikes<br />“We are present in all segments and are doing really well in the deluxe segment with the FZ series and SZ series and also the R15, which caters to lifestyle customers. In Karnataka, we have a 12 per cent market share in this segment. Yamaha will be coming up with scooters next year. The date and time would be shared at the appropriate moment.” <br /><br />The company wants to continue its focus on customers and provide them with ease of buying, servicing and availability of spare parts. “Customer satisfaction would be our key focus area and in the process we would like to gain more mind share of customers and hence, more market share.<br /><br />Regional focus<br />“The importance of regional focus cannot be ignored as it is the key to reach out to consumers especially in tier II and tier III cities. We have devised strategic plans for the rural market and our entire activity plans are in local language touching local hearts.<br /><br />“Currently, the company has around 400 dealers fully equipped with Sales, Service & Spares (3S). As a strategy for the future, we are strengthening our current dealerships by developing 3S Dealer Branches, Yamaha Bike Corners and 3S Sub-dealer network. Network Expansion and Improvement is a continuous process and we are consistently working towards making it better.”<br /><br />“Currently, our major focus is on Range Selling and especially, premium bikes which is a rage in the southern market. The newly launched R15 version 2.0 is also expected to give us more volumes. We want to establish ourselves as the No 1 brand in the premium segment. Currently, Karnataka is touching an average of 2,000 units sale per month and in 2012, we will be targeting 3,000-3,500 units sale per month.”<br /><br />Yamaha has an installed annual capacity of 6 lakh units at its two manufacturing units at Surajpur (UP) and Faridabad (Haryana) and plans to further strengthen production to 1 million units by 2013.<br /><br /></p>
