Press Esc to close
Wednesday 07 December 2016
News updated at 1:22 AM IST
Weather
Max: 29.4°C
Min : 19.6°C
In Bengaluru
Partially cloudy

`Incredible India' campaign has run its course: Experts

Last updated: 22 October, 2011
Panaji, Oct 22 (PTI)

The `Incredible India' campaign, run by the Centre to attract tourists to the country, has completed its life and it needs to revamped, according to experts.

"The campaign has lived its life and it needs to be reinvented," said Arjun Sharma, Managing Director, Le Passage to India, a travel firm, today.

He was addressing a session on `Marketing and Innovation in Tourism', organised as part of the three-day Goa International Travel Mart (GITM), which began here yesterday.

There is, however, no denying the fact the campaign helped to increase tourist inflow into the country, he maintained. Sharma said the foreign tourist inflow has increased from 2-3 million to 5 million per year.

He welcomed the Union Government's decision to hike the tourist revenue target from USD 1 billion to USD 5 billion. The aim, he said, should be to at least attract one per cent of the global tourist population, which is 12 million visitors.

Nikhil Ganju, Country Manager of travel site www. TripAdvisor.com, said the Centre should spend significant chunk of revenue on online media which are often visited by the tourists.

Quoting figures, Ganju said more than 30 per cent of the world population is online. "India has the third largest number of Internet users in the world after China and US," he added.

 

Go to Top

Photo Gallery
Bollywood actress Shilpa Shetty and Shamita Shetty during designer Manish Malhotra's birthday....

Bollywood actress Shilpa Shetty and Shamita Shetty during designer Manish Malhotra's birthday....

Abhishek Bachchan (L) and Aishwarya Rai Bachchan pose for a photograph...

Abhishek Bachchan (L) and Aishwarya Rai Bachchan pose for a photograph...

Bollywood actor Ranveer Singh performs yoga with Swami Ramdev at Agenda Aaj Tak 2016 Summit...

Bollywood actor Ranveer Singh performs yoga with Swami Ramdev at Agenda Aaj Tak 2016 Summit...

Sand artist Sudarshan Pattanaik creates a sand art to pay tribute to J Jayalalithaa in Puri beach...

Sand artist Sudarshan Pattanaik creates a sand art to pay tribute to J Jayalalithaa in Puri beach...

Football Players From Tamil Nadu pay tribute to Tamil Nadu Chief Minister Jayalalithaa...

Football Players From Tamil Nadu pay tribute to Tamil Nadu Chief Minister Jayalalithaa...

Well wishers of Tamil Nadu Chief Minister Jayalalithaa Jayaraman cry outside a hospital...

Well wishers of Tamil Nadu Chief Minister Jayalalithaa Jayaraman cry outside a hospital...

Prime Minister Narendra Modi pays his last respects to Tamil Nadu's former Chief Minister Jayaram...

Prime Minister Narendra Modi pays his last respects to Tamil Nadu's former Chief Minister Jayaram...

People pay homage to the body of Jayalalithaa Jayaram, a powerful politician...

People pay homage to the body of Jayalalithaa Jayaram, a powerful politician...

People pay homage to the body of Jayalalithaa Jayaram, a powerful politician who died...

People pay homage to the body of Jayalalithaa Jayaram, a powerful politician who died...

People paying their last respects to Tamil Nadu's former Chief Minister Jayaram Jayalalithaa...

People paying their last respects to Tamil Nadu's former Chief Minister Jayaram Jayalalithaa...

Like us on Facebook

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523