Press Esc to close
Friday 21 November 2014
News updated at 1:50 AM IST
Weather
Max: 28°C
Min : 16°C
In Bengaluru
Sunny day

`Incredible India' campaign has run its course: Experts

Last updated: 22 October, 2011
Panaji, Oct 22 (PTI)

The `Incredible India' campaign, run by the Centre to attract tourists to the country, has completed its life and it needs to revamped, according to experts.

"The campaign has lived its life and it needs to be reinvented," said Arjun Sharma, Managing Director, Le Passage to India, a travel firm, today.

He was addressing a session on `Marketing and Innovation in Tourism', organised as part of the three-day Goa International Travel Mart (GITM), which began here yesterday.

There is, however, no denying the fact the campaign helped to increase tourist inflow into the country, he maintained. Sharma said the foreign tourist inflow has increased from 2-3 million to 5 million per year.


He welcomed the Union Government's decision to hike the tourist revenue target from USD 1 billion to USD 5 billion. The aim, he said, should be to at least attract one per cent of the global tourist population, which is 12 million visitors.

Nikhil Ganju, Country Manager of travel site www. TripAdvisor.com, said the Centre should spend significant chunk of revenue on online media which are often visited by the tourists.

Quoting figures, Ganju said more than 30 per cent of the world population is online. "India has the third largest number of Internet users in the world after China and US," he added.

Go to Top

Photo Gallery
Arun Jaitley with Mega actors Amitabh Bachchan and Rajinikanth...

Arun Jaitley with Mega actors Amitabh Bachchan and Rajinikanth...

A buffalo rider splashes the water in the marshy field, just before reaching the finishing line...

A buffalo rider splashes the water in the marshy field, just before reaching the finishing line...

A cheetha resting on the branch of a tree as a bid to beat the heat...

A cheetha resting on the branch of a tree as a bid to beat the heat...

Diego Torres, left, and India Martinez perform on stage at the Latin Recording Academy...

Diego Torres, left, and India Martinez perform on stage at the Latin Recording Academy...

Modi on his arrival at AFS Palam in New Delhi on Thursday after his 10-day long foreign visits...

Modi on his arrival at AFS Palam in New Delhi on Thursday after his 10-day long foreign visits...

Minissha Lamba walking the ramp at a fashion parade in Gurgaon...

Minissha Lamba walking the ramp at a fashion parade in Gurgaon...

The agitating students of Benaras Hindu University torch a police jeep...

The agitating students of Benaras Hindu University torch a police jeep...

Sant Rampal in police custody at Panchkula...

Sant Rampal in police custody at Panchkula...

Nikki Randhawa Haley with Pankaja Munde at a CII intractive session...

Nikki Randhawa Haley with Pankaja Munde at a CII intractive session...

Tennis player Sania Mirza at a launch event in Mumbai...

Tennis player Sania Mirza at a launch event in Mumbai...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523