Press Esc to close

`Incredible India' campaign has run its course: Experts

Last updated: 22 October, 2011
Panaji, Oct 22 (PTI) 19:02 IST

The `Incredible India' campaign, run by the Centre to attract tourists to the country, has completed its life and it needs to revamped, according to experts.

"The campaign has lived its life and it needs to be reinvented," said Arjun Sharma, Managing Director, Le Passage to India, a travel firm, today.

He was addressing a session on `Marketing and Innovation in Tourism', organised as part of the three-day Goa International Travel Mart (GITM), which began here yesterday.

There is, however, no denying the fact the campaign helped to increase tourist inflow into the country, he maintained. Sharma said the foreign tourist inflow has increased from 2-3 million to 5 million per year.

He welcomed the Union Government's decision to hike the tourist revenue target from USD 1 billion to USD 5 billion. The aim, he said, should be to at least attract one per cent of the global tourist population, which is 12 million visitors.

Nikhil Ganju, Country Manager of travel site www. TripAdvisor.com, said the Centre should spend significant chunk of revenue on online media which are often visited by the tourists.

Quoting figures, Ganju said more than 30 per cent of the world population is online. "India has the third largest number of Internet users in the world after China and US," he added.

Go to Top

Photo Gallery
Smokes and flame comes out from the window after a high rise office building caught fire...

Smokes and flame comes out from the window after a high rise office building caught fire...

Officials of the Pakistani Anti-Narcotic Force destroy confiscated drugs and liquor in Lahore...

Officials of the Pakistani Anti-Narcotic Force destroy confiscated drugs and liquor in Lahore...

A view of illuminated Swaminarayan temple on occasion of Diwali in Surat...

A view of illuminated Swaminarayan temple on occasion of Diwali in Surat...

Students pose after lighting oil lamps around a 'Rangoli' outside their hostel...

Students pose after lighting oil lamps around a 'Rangoli' outside their hostel...

Jammu and Kashmir Chief Minister Mehbooba Mufti celebrates Diwali with orphans in Jammu...

Jammu and Kashmir Chief Minister Mehbooba Mufti celebrates Diwali with orphans in Jammu...

Prime Minister Narendra Modi celebrating the Diwali with the jawans of the Indian Army...

Prime Minister Narendra Modi celebrating the Diwali with the jawans of the Indian Army...

President Ram Nath Kovind greeting people on the occasion of Diwali festival at Rashtrapati Bhavan..

President Ram Nath Kovind greeting people on the occasion of Diwali festival at Rashtrapati Bhavan..

Devotees queued at Dakhheneswar Kali temple during Diwali festival in Kolkata...

Devotees queued at Dakhheneswar Kali temple during Diwali festival in Kolkata...

CPI(M) workers chant slogans at a protest rally outside BJP headquarters in New Delhi on Tuesday...

CPI(M) workers chant slogans at a protest rally outside BJP headquarters in New Delhi on Tuesday...

Woman teachers pose with Diwali greeting messages at a school in Moradabad on Tuesday...

Woman teachers pose with Diwali greeting messages at a school in Moradabad on Tuesday...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.