Press Esc to close
Tuesday 07 July 2015
News updated at 6:33 PM IST
Weather
Max: 30.7°C
Min : 20.6°C
In Bengaluru
Generally cloudy
Breaking News

`Incredible India' campaign has run its course: Experts

Last updated: 22 October, 2011
Panaji, Oct 22 (PTI)

The `Incredible India' campaign, run by the Centre to attract tourists to the country, has completed its life and it needs to revamped, according to experts.

"The campaign has lived its life and it needs to be reinvented," said Arjun Sharma, Managing Director, Le Passage to India, a travel firm, today.

He was addressing a session on `Marketing and Innovation in Tourism', organised as part of the three-day Goa International Travel Mart (GITM), which began here yesterday.

There is, however, no denying the fact the campaign helped to increase tourist inflow into the country, he maintained. Sharma said the foreign tourist inflow has increased from 2-3 million to 5 million per year.

He welcomed the Union Government's decision to hike the tourist revenue target from USD 1 billion to USD 5 billion. The aim, he said, should be to at least attract one per cent of the global tourist population, which is 12 million visitors.

Nikhil Ganju, Country Manager of travel site www. TripAdvisor.com, said the Centre should spend significant chunk of revenue on online media which are often visited by the tourists.

Quoting figures, Ganju said more than 30 per cent of the world population is online. "India has the third largest number of Internet users in the world after China and US," he added.


Go to Top

Photo Gallery
The newly wed couple, Shahid Kapoor and Mira Rajput shares the post marriage selfie

The newly wed couple, Shahid Kapoor and Mira Rajput shares the post marriage selfie

Shahid Kapoor's parents Supriya Pathak and Pankaj Kapur during the marriage ceremony...

Shahid Kapoor's parents Supriya Pathak and Pankaj Kapur during the marriage ceremony...

The newly wed couple pose for a picture with their friend Mubina Rattonsey...

The newly wed couple pose for a picture with their friend Mubina Rattonsey...

Shahid Kapoor and Mira Rajput pose for the photographers post wedding ceremony...

Shahid Kapoor and Mira Rajput pose for the photographers post wedding ceremony...

'Umbrella Workshop' where people paint umbrellas with colors in Navi Mumbai...

'Umbrella Workshop' where people paint umbrellas with colors in Navi Mumbai...

Visitors looking the BSF weapons on the occasion of the 50th anniversary of the BSF...

Visitors looking the BSF weapons on the occasion of the 50th anniversary of the BSF...

Mobile app ' Namma Bellad' launched in Bengaluru...

Mobile app ' Namma Bellad' launched in Bengaluru...

Sadhvi Niranjan Jyoti feeds cows during her visit to Gir Seva Goshala in Ahmedabad...

Sadhvi Niranjan Jyoti feeds cows during her visit to Gir Seva Goshala in Ahmedabad...

An highly decorated Vruksha hall during the 'BJP Maha Samparka Abhiyan 2015'...

An highly decorated Vruksha hall during the 'BJP Maha Samparka Abhiyan 2015'...

A fire broke out at Sony manufacturing plant in Navi Mumbai on Sunday...

A fire broke out at Sony manufacturing plant in Navi Mumbai on Sunday...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523