Ruukki Metals eyes automotive sector
Finland-based Ruukki Metals, manufacturer of special steel, is looking at Indian original equipment manufacturers (OEM) in the automotive segment to market its special steel and components.
The company is currently looking at consolidating its presence in the Indian construction equipment market. The company, which has clocked a turnover of Euro 2.4 billion in 2010, has opened an office in Mumbai to aggressively sell its products.
“We are presently selling our special grade steel to over 100 companies in the construction equipment segment in India. We are now in talks with Tata Motors for supply of special steel to make passenger cars,” Jouni Rattya, vice president, Ruukki Metals said.
The company has already launched special grade steel, which is used to manufacture a wide range of construction equipment in India.
“We are now looking at consolidating our position with a sales office here, which will exclusively deal with Indian customers and provide them with customized solutions, components, semi-finished parts and accessories,” Rattya said.
The range of special steel products includes high-strength structural steels (Optim), wear-resistent steels (Raex), ultra-high strength formable steels (Litec) and special coated roducts, with a full offering of steel products extending from standard to special steel products.
Rukki has also entered into marketing agreements with about 100 customers in India that include Tata Motors, Hyva, Caterpillar, BEML, JCBL Marrel and Telcon among others. It has tied up with Steelforce, an Indian company to distribute its special steel and products.
Ruukki has operations in 27 countries and employs 11,700 people.
