JOIN USAyurveda, Yoga to give healing touch to tourism
The Centre, in an effort to attract more foreign tourists looking for specialised aspects of India, has drawn up a plan to promote these traditional systems. The move comes together with a plan to promote caravan tourism and heliport tourism, officials at the ministry of tourism said.
While the two are not directly linked with wellness tourism, once tourists preferring to travel in their own trailer trucks — or “caravans” — get facilities to park their vehicles at spots with tourist amenities, many of them could visit centres of wellness tourism in caravans.
Also, if heliport tourism takes off, it could provide easier and faster access to tourists to remotely located wellness tourism spots, apart from other remote tourist areas. The twin promotion plans have come even as official data show that there has been an 8.6 per cent decline in foreign tourist arrivals in August, as compared to the minuscule positive growth in the previous two months.
To promote wellness tourism in the overseas market, the ministry of tourism has revised the guidelines of marketing development assistance to include the wellness tourism service providers and facilitators in its purview. A new set of guidelines for accreditation of wellness centres is also being finalised by the Department of AYUSH in partnership with the National Accreditation Board for Hospitals. The ministry has also decided to promote caravan tourism with a view that given the diverse tourism potential of India, caravans and caravan parks have the potential to add an exciting new facet to Indian tourism.
Under the plans, the caravans would be popularised and promoted by developing caravan parks in a public-private participation mode. Caravan parks would be approved by the ministry once they develop the minimum required facilities such as parking bays, tourist amenities centre, landscaping, toilets and adequate measures for safety and security of tourists.
DH News Service