Press Esc to close
Monday 22 September 2014
News updated at 1:39 PM IST
Weather
Max: 28.3°C
Min : 19.8°C
In Bangalore
Sunny day

Saina signs up 40-crore deal with Rhiti Sports

New Delhi, Sep 19, 2012, (PTI)
Saina Nehwal. File photo

India's badminton queen Saina Nehwal has signed up a 40-crore deal with Rhiti Sports Management company, making her the country's highest paid sportsperson outside cricket.

The London Olympics bronze-medallist shuttler had a three-year contract with Deccan Chargers which expired early this month.

"I am very happy to be associated with Rhiti Sports and look forward to start a working relationship with them. With Rhiti's background and credibility, they know how to balance things and that is a big plus point," said Saina, who signed a three-year contract with Rhiti Sports.


"The strides Rhiti has taken in the Sports industry in recent times made it an easy choice for me. I would like to also thank, Mr Vinod Dhawan, Vice President Badminton Association of India, who played a key role in helping form this association," she added.

Rhiti Sports will now manage Saina's endorsements and brand associations, corporate profile, patents and digital rights, images and all other commercial rights exclusively.

Saina's recent success on the badminton courts have now made her a much sought after star as her popularity and brand value has increased significantly over the past year and this association will surely further enhance her brand value in the years to come.

Arun Pandey, Chairman and Managing Director of Rhiti Sports, said: "We are delighted to have Saina on board, who has brought great pride to the nation with her exploits. We are proud to be associated with someone who is not only a youth icon for women in the country but has also done a lot for Badminton as a sport.

"She has placed India on the World Map for Badminton and changed the outlook of people in India towards the sport. We will use all our knowledge and expertise, and make this partnership a very fruitful one indeed," he added.

Saina joins a high-profile list of celebrities handled by Rhiti Sports, which includes Indian cricket captain Mahendra Singh Dhoni.

Go to Top

Photo Gallery
IMAGE DISTRIBUTED FOR AVAAZ - More than 100,000 people march through midtown Manhattan on Sunday...

IMAGE DISTRIBUTED FOR AVAAZ - More than 100,000 people march through midtown Manhattan on Sunday...

A man carries an inflatable earth balloon along West 72nd Street during the People's Climate...

A man carries an inflatable earth balloon along West 72nd Street during the People's Climate...

Actor Leonardo DiCaprio takes part in a march against climate change in New York, September...

Actor Leonardo DiCaprio takes part in a march against climate change in New York, September...

Children march during a rally against climate change in New York September 21, 2014. An...

Children march during a rally against climate change in New York September 21, 2014. An...

People dance during a rally against climate change in New York September 21, 2014. An...

People dance during a rally against climate change in New York September 21, 2014. An...

China's Yi Siling competes during the Women's 10m Air Rifle shooting competition at the 17th...

China's Yi Siling competes during the Women's 10m Air Rifle shooting competition at the 17th...

Japan's Ryosuke Irie center, launches off the blocks during the start of his men's 50m...

Japan's Ryosuke Irie center, launches off the blocks during the start of his men's 50m...

Indian squash players Dipika Pallikal and Joshna Chinappa during their (women singles)...

Indian squash players Dipika Pallikal and Joshna Chinappa during their (women singles)...

India's Ayonika Paul competes during the Women's 10m Air Rifle shooting competition at the...

India's Ayonika Paul competes during the Women's 10m Air Rifle shooting competition at the...

Myanmar's Phyu Phyu Than, top, kicks a ball as Laos's Koy Xayavong  front, blocks during...

Myanmar's Phyu Phyu Than, top, kicks a ball as Laos's Koy Xayavong front, blocks during...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523