Press Esc to close
Saturday 21 January 2017
News updated at 2:18 AM IST
Weather
Max: 27.6°C
Min : 15.8°C
In Bengaluru
Partially cloudy

Saina signs up 40-crore deal with Rhiti Sports

New Delhi, Sep 19, 2012, (PTI)
Saina Nehwal. File photo
India's badminton queen Saina Nehwal has signed up a 40-crore deal with Rhiti Sports Management company, making her the country's highest paid sportsperson outside cricket.

The London Olympics bronze-medallist shuttler had a three-year contract with Deccan Chargers which expired early this month.

"I am very happy to be associated with Rhiti Sports and look forward to start a working relationship with them. With Rhiti's background and credibility, they know how to balance things and that is a big plus point," said Saina, who signed a three-year contract with Rhiti Sports.

"The strides Rhiti has taken in the Sports industry in recent times made it an easy choice for me. I would like to also thank, Mr Vinod Dhawan, Vice President Badminton Association of India, who played a key role in helping form this association," she added.

Rhiti Sports will now manage Saina's endorsements and brand associations, corporate profile, patents and digital rights, images and all other commercial rights exclusively.

Saina's recent success on the badminton courts have now made her a much sought after star as her popularity and brand value has increased significantly over the past year and this association will surely further enhance her brand value in the years to come.

Arun Pandey, Chairman and Managing Director of Rhiti Sports, said: "We are delighted to have Saina on board, who has brought great pride to the nation with her exploits. We are proud to be associated with someone who is not only a youth icon for women in the country but has also done a lot for Badminton as a sport.

"She has placed India on the World Map for Badminton and changed the outlook of people in India towards the sport. We will use all our knowledge and expertise, and make this partnership a very fruitful one indeed," he added.

Saina joins a high-profile list of celebrities handled by Rhiti Sports, which includes Indian cricket captain Mahendra Singh Dhoni.

 

Go to Top

Photo Gallery
American citizens attend a vigil for democracy and to pay a tribute to former U.S. President...

American citizens attend a vigil for democracy and to pay a tribute to former U.S. President...

President Barack Obama and first lady Michelle Obama pose with President-elect Donald Trump...

President Barack Obama and first lady Michelle Obama pose with President-elect Donald Trump...

Barron Trump and Eric Trump arrive for inauguration ceremonies...

Barron Trump and Eric Trump arrive for inauguration ceremonies...

President Donald Trump walks with first lady Melania Trump after walking...

President Donald Trump walks with first lady Melania Trump after walking...

Incoming VP Pence, President-elect Trump, outgoing President Obama and outgoing VP Biden...

Incoming VP Pence, President-elect Trump, outgoing President Obama and outgoing VP Biden...

Army officers stand on Indian Army's Pinaka multi-barrel rocket launcher system...

Army officers stand on Indian Army's Pinaka multi-barrel rocket launcher system...

75,000 people gather for a mass protest to support Jallikattu in Coimbatore...

75,000 people gather for a mass protest to support Jallikattu in Coimbatore...

Students of an art school apply finishing touches to a portrait of President elect Donald Trump...

Students of an art school apply finishing touches to a portrait of President elect Donald Trump...

A worker removes snow from the roof of a hotel on a sunny day in Gulmarg, west of Srinagar...

A worker removes snow from the roof of a hotel on a sunny day in Gulmarg, west of Srinagar...

President Pranab Mukherjee with West Bengal Governor KN Tripathi, Chief Minister...

President Pranab Mukherjee with West Bengal Governor KN Tripathi, Chief Minister...

Like us on Facebook

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523