Press Esc to close
Tuesday 29 July 2014
News updated at 1:51 AM IST
Weather
Max: 0°C
Min : 0°C
In Bangalore
Sunny day

Saina signs up 40-crore deal with Rhiti Sports

New Delhi, Sep 19, 2012, (PTI)
Saina Nehwal. File photo

India's badminton queen Saina Nehwal has signed up a 40-crore deal with Rhiti Sports Management company, making her the country's highest paid sportsperson outside cricket.

The London Olympics bronze-medallist shuttler had a three-year contract with Deccan Chargers which expired early this month.

"I am very happy to be associated with Rhiti Sports and look forward to start a working relationship with them. With Rhiti's background and credibility, they know how to balance things and that is a big plus point," said Saina, who signed a three-year contract with Rhiti Sports.


"The strides Rhiti has taken in the Sports industry in recent times made it an easy choice for me. I would like to also thank, Mr Vinod Dhawan, Vice President Badminton Association of India, who played a key role in helping form this association," she added.

Rhiti Sports will now manage Saina's endorsements and brand associations, corporate profile, patents and digital rights, images and all other commercial rights exclusively.

Saina's recent success on the badminton courts have now made her a much sought after star as her popularity and brand value has increased significantly over the past year and this association will surely further enhance her brand value in the years to come.

Arun Pandey, Chairman and Managing Director of Rhiti Sports, said: "We are delighted to have Saina on board, who has brought great pride to the nation with her exploits. We are proud to be associated with someone who is not only a youth icon for women in the country but has also done a lot for Badminton as a sport.

"She has placed India on the World Map for Badminton and changed the outlook of people in India towards the sport. We will use all our knowledge and expertise, and make this partnership a very fruitful one indeed," he added.

Saina joins a high-profile list of celebrities handled by Rhiti Sports, which includes Indian cricket captain Mahendra Singh Dhoni.

Go to Top

Photo Gallery
England's Sam Robson, left, fields the ball beside four other slips ...

England's Sam Robson, left, fields the ball beside four other slips ...

A Muslim woman performs ablution before having iftar meal on the last day of the holy month...

A Muslim woman performs ablution before having iftar meal on the last day of the holy month...

Police take top Maoist leader Sabyasachi Panda while taking him to court in Berhampur...

Police take top Maoist leader Sabyasachi Panda while taking him to court in Berhampur...

The launch of Science Express biodiversity special (SEBS) train in New Delhi...

The launch of Science Express biodiversity special (SEBS) train in New Delhi...

England's Ian Bell hits a shot during the second day of the third cricket test...

England's Ian Bell hits a shot during the second day of the third cricket test...

Bollywood music director Anu Malik, actor Sonam Kapoor, filmmaker Farah Khan and Pakistani...

Bollywood music director Anu Malik, actor Sonam Kapoor, filmmaker Farah Khan and Pakistani...

India shooter Vijay Kumar at Barry Buddon Shooting Centre in

India shooter Vijay Kumar at Barry Buddon Shooting Centre in

Muslim women offer namaz in Coimbatore on Monday during...

Muslim women offer namaz in Coimbatore on Monday during...

India gold medallist Rahi Sarnobatat and silver medallist Anisa Sayyed pose for...

India gold medallist Rahi Sarnobatat and silver medallist Anisa Sayyed pose for...

Ned McKendry of Australia is seen underwater as he...

Ned McKendry of Australia is seen underwater as he...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523