They're keeping it stylish

The one word that dominates everyone’s mind during the festive season is shopping. Wearing new clothes for festivals has become the order of the day and the many brands in the City are making complete use of this occasion.

Sari stores lure customers with exquisite designs and retail brands have the latest collections up for grabs. Markets too are piling up with flowers and other puja items that people will need. 

Vijayadashami being celebrated rather grandly in the South, many women have already purchased the traditional saris. One of the representatives from the popular sari store in the City, says that this year, they have observed many youngsters coming in to pick up saris for themselves as well. “We have an entire range of traditional silk saris with modern motifs. The net saris are selling popular among young women too. It’s nice to see that even young women are taking pride in wearing traditional outfits,” states Srinivasan, the marketing head of a leading sari store.

Rani, a homemaker, says that apart from clothes, flowers are right on top of her shopping list. “The demand for flowers is huge this season. I actually went a few days ago and booked my share,” she states. The City is known for keeping up with the trends and this year, it’s all about sticking to the traditional and adding one’s own touch to it. The swirling skirts, glittering dupattas and clinking jewellery catch the eye.

Ramesh Dembla, a fashion designer, says that the season is all about Indian wear — and so are the colours. “Fuchsia pink, red and maroon are huge this season. But I would suggest a touch of velvet as it will bring out the beauty of the garment,” he adds.

Sagar Khakhar, a second-year student of Amity University, says that this is one time that
men too get a chance to dress up. As he is planning to go for a dandiya event, he is keeping it traditional. “I am going to wear an orange outfit with mirror-work. This is one time that even men get to wear jewellery and turbans for events,” he adds.  Jagruti, who recently passed out of Vogue Institute of Fashion Technology, says that it is during these ‘dandiya’ events that one really gets to see what’s in this festive season. “You see many women in half-saris with waistcoats and men in transparent shirts or with funky body paint,” says Jagruti, who has also planned her outfit for the event. “We generally head out in big groups and co-ordinate what to wear so that we stand out in the crowd. This year, the girls have decided to wear long cholis with mirror-work and team them with harem pants and huge belts. The guys are going to wear dhotis with a hat and a nose ring,” she adds.

Apparently, there are a lot of fashion statements being made this festive season.