Cafe Coffee Day unveils new logo
Last updated: 06 October, 2009
Bangalore, Oct 6, DHNS: 21:25 IST
Café Coffee Day, has unveiled its strategy to strengthen its leadership position with an all new brand identity that syncs with its vision to be the friendly and stylish social hub.
Developed from in-depth dialogue with customers, coffee lovers and stakeholders, the new change entails an all new ‘smart’ menu, changes in furniture design and placement, new uniforms, new cutlery and total café rebranding, the company said.
From Tuesday onwards the famous Café Coffee Day squared logo in its fresh new avatar – a ‘Dialogue Box’ - with the words Café Coffee Day written in a distinct, specially created font. The new trendy ‘dialogue’ logo symbolises the essence of what a Café Coffee Day café is all really all about – a perfect place to ‘relax and dialogue.’ And as we all know, a lot does happen over coffee!