Press Esc to close
Monday 06 July 2015
News updated at 6:55 PM IST
Weather
Max: 33°C
Min : 20°C
In Bengaluru
Partially cloudy

Google ad revenue tops entire US print media

Moscow, Nov 14, 2012, (IANS/RIA Novosti) :

Google has earned $20.8 billion in advertising in the first half of 2012, more than all US print media earned in the period, the German research firm Statista said.

"In the first six months of 2012, Google raked in $20.8 billion in ad revenue, while the whole of US print media (newspapers and magazines) generated just $19.2 billion from print advertising," the report said Tuesday.

Statista conceded that the comparison is "obviously unfair" given the fact that, unlike the US print media, Google operates globally.

Although Google may be gaining revenue at the expense of the print media, the search giant saw a 15 percent year-on-year decline in the value of each advertising click in the third quarter.

"In general, it appears that most people on the web are starting to avoid advertisements as much as possible, no matter how interesting or personalized they seem to be," the report said.


Go to Top

Photo Gallery
'Umbrella Workshop' where people paint umbrellas with colors in Navi Mumbai...

'Umbrella Workshop' where people paint umbrellas with colors in Navi Mumbai...

Visitors looking the BSF weapons on the occasion of the 50th anniversary of the BSF...

Visitors looking the BSF weapons on the occasion of the 50th anniversary of the BSF...

Mobile app ' Namma Bellad' launched in Bengaluru...

Mobile app ' Namma Bellad' launched in Bengaluru...

Sadhvi Niranjan Jyoti feeds cows during her visit to Gir Seva Goshala in Ahmedabad...

Sadhvi Niranjan Jyoti feeds cows during her visit to Gir Seva Goshala in Ahmedabad...

An highly decorated Vruksha hall during the 'BJP Maha Samparka Abhiyan 2015'...

An highly decorated Vruksha hall during the 'BJP Maha Samparka Abhiyan 2015'...

A fire broke out at Sony manufacturing plant in Navi Mumbai on Sunday...

A fire broke out at Sony manufacturing plant in Navi Mumbai on Sunday...

Pilgrims crosses the mountains as they move towards Amarnath Holy Cave Shrine...

Pilgrims crosses the mountains as they move towards Amarnath Holy Cave Shrine...

A Kashmiri Muslim woman offers noon prayers in the ruins of an ancient Hindu temple...

A Kashmiri Muslim woman offers noon prayers in the ruins of an ancient Hindu temple...

A security man keeps vigil on the mountains near Amarnath Holy Cave Shrine 3880 meters high...

A security man keeps vigil on the mountains near Amarnath Holy Cave Shrine 3880 meters high...

An Indian boy practices Mallakhamb, a traditional Indian gymnastic sport...

An Indian boy practices Mallakhamb, a traditional Indian gymnastic sport...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523