Press Esc to close

Google ad revenue tops entire US print media

Moscow, Nov 14, 2012, (IANS/RIA Novosti) : 10:11 IST

Google has earned $20.8 billion in advertising in the first half of 2012, more than all US print media earned in the period, the German research firm Statista said.

"In the first six months of 2012, Google raked in $20.8 billion in ad revenue, while the whole of US print media (newspapers and magazines) generated just $19.2 billion from print advertising," the report said Tuesday.

Statista conceded that the comparison is "obviously unfair" given the fact that, unlike the US print media, Google operates globally.

Although Google may be gaining revenue at the expense of the print media, the search giant saw a 15 percent year-on-year decline in the value of each advertising click in the third quarter.

"In general, it appears that most people on the web are starting to avoid advertisements as much as possible, no matter how interesting or personalized they seem to be," the report said.

Go to Top

More from this section
Photo Gallery
Bollywood actress and BJP MP Hema Malini performs during 'Braj Holi Raso Utsav' in Mathura...

Bollywood actress and BJP MP Hema Malini performs during 'Braj Holi Raso Utsav' in Mathura...

Children play with 'gulal' ahead of Holi festival in Kolkata on Sunday...

Children play with 'gulal' ahead of Holi festival in Kolkata on Sunday...

The Indian cricket team pose for a photo with their trophy after beating South Africa in the...

The Indian cricket team pose for a photo with their trophy after beating South Africa in the...

File Photo of Bollywood superstar Sridevi Kapoor, receiving Padma Shri from the then President...

File Photo of Bollywood superstar Sridevi Kapoor, receiving Padma Shri from the then President...

A bird feeds on the seasonal flowers at Dudhnai in Assam states Goalpara District on...

A bird feeds on the seasonal flowers at Dudhnai in Assam states Goalpara District on...

Canadian short-track speed skater Kim Boutin leads team Canada into the Olympic stadium...

Canadian short-track speed skater Kim Boutin leads team Canada into the Olympic stadium...

Sridevi fans wait outside her residence at Lokhandwala Complex, in Andheri, north-west, Mumbai...

Sridevi fans wait outside her residence at Lokhandwala Complex, in Andheri, north-west, Mumbai...

Men and women play 'Lathmaar Holi' on the occasion of Fag Mahoutsav at historical Govind Dev Ji...

Men and women play 'Lathmaar Holi' on the occasion of Fag Mahoutsav at historical Govind Dev Ji...

Students take a selfie during Holi celebration in Visva-Bharati University Campus at Sriniketan...

Students take a selfie during Holi celebration in Visva-Bharati University Campus at Sriniketan...

People celebrate Latthmaar Holi in Barsana near Mathura on Saturday...

People celebrate Latthmaar Holi in Barsana near Mathura on Saturday...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.