Press Esc to close
Sunday 24 May 2015
News updated at 10:46 PM IST
Weather
Max: 31.5°C
Min : 22.8°C
In Bengaluru
Sunny day

Corporate neologism

By Vinaya Govind, Nov 16, 2012

After a rigorous 44-hour English training session at a software services firm, I felt I had learnt little. What surprised me most during my short stint with them was that our trainers who talked to us like Dutch uncles on the correct usage of English had no qualms in mutilating the language according to their whims and fancies. I soon understood that language mutilation was not an exception but an accepted practice. So they ‘preached’ but never ‘practised’.

Enamoured by the razzmatazz of the IT field, the younger techies adapted themselves to the environment so fast because they believed in the theory of ‘When in Rome...’ The usage of the word ‘awesome’ is literally driving everyone insane. An overused hyperbolic adjective that it is that techies find it’s fine to say: “Awesome toilet man!” If only someone could explain how awesome a toilet could be or perhaps assign levels of ‘awesomeness’ found in toilets. It didn’t take much time for me to understand that ‘awesome’ here meant ‘awful’.

The word ‘Wow’ used as in “Wow! That looks to be a real bad accident”. I couldn’t understand the ‘wow’ factor in an accident as long as I stayed there. ‘Whoa’ is used as an exclamation as in ‘I was like...whoa!’ And then nothing else is said as if everything is understood.

The other annoying expressions included ‘Know what I mean’ even before arriving at the topic, ‘That’s what I’m talking about’ the moment someone raises a question, and ‘think outside the box’ when you are expected to give out an answer. All those in charge of projects would look to their laurels whenever meetings were called for. The lingo that was common at meetings – ‘benchmark, ASAP (As soon as possible), at the end of day, at this moment in time, the fact of the matter, been there, done that, and so on and so forth.

The younger techies picked up the argot as fish take to water. The café would resound with patter like ‘It’s hella crowded here’, sexy (when describing sexless things), ‘supposively’ (for supposedly), ‘transitioning time’ (for probation), ‘pitcher’ (for picture) and ‘kudos’ (for congratulations). 

It wasn’t long before I felt like a fish out of water whenever I was caught up in the mumbo-jumbo of this corporate-speak. My propensities, however, didn’t let me use these expressions. I decided: ‘No, this latest IT neologism is not for me. I didn’t want my English teachers to roll in their graves’!   


Go to Top

Photo Gallery
Mumbai India and CSK Cricketers with IPL Trophy during photo session ahead of their IPL 2015...

Mumbai India and CSK Cricketers with IPL Trophy during photo session ahead of their IPL 2015...

Organically grown fruits and vegetables at ‘Pilikula Vasanthothsava’ at Pilikula in Mangaluru...

Organically grown fruits and vegetables at ‘Pilikula Vasanthothsava’ at Pilikula in Mangaluru...

Dr.Rajkumar's Statue Unveil at Gayathri (Rajaji) Nagar...

Dr.Rajkumar's Statue Unveil at Gayathri (Rajaji) Nagar...

An Indian man pours water on his face during a hot summer day in Hyderabad...

An Indian man pours water on his face during a hot summer day in Hyderabad...

A picture of late Pope's John Paul II is seen inside the Force India's Formula One car...

A picture of late Pope's John Paul II is seen inside the Force India's Formula One car...

Children seen carrying sand in cycle cart which collected from the road at Mysuru...

Children seen carrying sand in cycle cart which collected from the road at Mysuru...

A man shows a pair of turtles in Thane, Mumbai ...

A man shows a pair of turtles in Thane, Mumbai ...

A salesman helps a customer to select gold bangles at a jewelry showroom in Mumbai...

A salesman helps a customer to select gold bangles at a jewelry showroom in Mumbai...

A pair of Barbet bird sits on a tree in New Delhi on Sunday...

A pair of Barbet bird sits on a tree in New Delhi on Sunday...

People enjoying in a water park to beat the heat on a hot day in Bhopal on Sunday...

People enjoying in a water park to beat the heat on a hot day in Bhopal on Sunday...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523