Press Esc to close
Saturday 21 January 2017
News updated at 2:18 AM IST
Weather
Max: 27.6°C
Min : 15.8°C
In Bengaluru
Partially cloudy

Corporate neologism

By Vinaya Govind, Nov 16, 2012
After a rigorous 44-hour English training session at a software services firm, I felt I had learnt little. What surprised me most during my short stint with them was that our trainers who talked to us like Dutch uncles on the correct usage of English had no qualms in mutilating the language according to their whims and fancies. I soon understood that language mutilation was not an exception but an accepted practice. So they ‘preached’ but never ‘practised’.

Enamoured by the razzmatazz of the IT field, the younger techies adapted themselves to the environment so fast because they believed in the theory of ‘When in Rome...’ The usage of the word ‘awesome’ is literally driving everyone insane. An overused hyperbolic adjective that it is that techies find it’s fine to say: “Awesome toilet man!” If only someone could explain how awesome a toilet could be or perhaps assign levels of ‘awesomeness’ found in toilets. It didn’t take much time for me to understand that ‘awesome’ here meant ‘awful’.

The word ‘Wow’ used as in “Wow! That looks to be a real bad accident”. I couldn’t understand the ‘wow’ factor in an accident as long as I stayed there. ‘Whoa’ is used as an exclamation as in ‘I was like...whoa!’ And then nothing else is said as if everything is understood.

The other annoying expressions included ‘Know what I mean’ even before arriving at the topic, ‘That’s what I’m talking about’ the moment someone raises a question, and ‘think outside the box’ when you are expected to give out an answer. All those in charge of projects would look to their laurels whenever meetings were called for. The lingo that was common at meetings – ‘benchmark, ASAP (As soon as possible), at the end of day, at this moment in time, the fact of the matter, been there, done that, and so on and so forth.

The younger techies picked up the argot as fish take to water. The caf would resound with patter like ‘It’s hella crowded here’, sexy (when describing sexless things), ‘supposively’ (for supposedly), ‘transitioning time’ (for probation), ‘pitcher’ (for picture) and ‘kudos’ (for congratulations).

It wasn’t long before I felt like a fish out of water whenever I was caught up in the mumbo-jumbo of this corporate-speak. My propensities, however, didn’t let me use these expressions. I decided: ‘No, this latest IT neologism is not for me. I didn’t want my English teachers to roll in their graves’!

 

Go to Top

Photo Gallery
American citizens attend a vigil for democracy and to pay a tribute to former U.S. President...

American citizens attend a vigil for democracy and to pay a tribute to former U.S. President...

President Barack Obama and first lady Michelle Obama pose with President-elect Donald Trump...

President Barack Obama and first lady Michelle Obama pose with President-elect Donald Trump...

Barron Trump and Eric Trump arrive for inauguration ceremonies...

Barron Trump and Eric Trump arrive for inauguration ceremonies...

President Donald Trump walks with first lady Melania Trump after walking...

President Donald Trump walks with first lady Melania Trump after walking...

Incoming VP Pence, President-elect Trump, outgoing President Obama and outgoing VP Biden...

Incoming VP Pence, President-elect Trump, outgoing President Obama and outgoing VP Biden...

Army officers stand on Indian Army's Pinaka multi-barrel rocket launcher system...

Army officers stand on Indian Army's Pinaka multi-barrel rocket launcher system...

75,000 people gather for a mass protest to support Jallikattu in Coimbatore...

75,000 people gather for a mass protest to support Jallikattu in Coimbatore...

Students of an art school apply finishing touches to a portrait of President elect Donald Trump...

Students of an art school apply finishing touches to a portrait of President elect Donald Trump...

A worker removes snow from the roof of a hotel on a sunny day in Gulmarg, west of Srinagar...

A worker removes snow from the roof of a hotel on a sunny day in Gulmarg, west of Srinagar...

President Pranab Mukherjee with West Bengal Governor KN Tripathi, Chief Minister...

President Pranab Mukherjee with West Bengal Governor KN Tripathi, Chief Minister...

Like us on Facebook

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523