JOIN USGujarat BJP unit under Chief Minister Narendra Modi has decided to switch over to technology for a more hi-tech campaign to target the youth which comprises a quarter of the 3.79 crore eligible voters.
In a first of its kind in Indian electioneering, the party will use 3D technology to unleash simultaneous campaigns at four major cities of the state beginning from Sunday.
Party national vice president Purushottam Rupala said that the idea behind the campaign is to create an illusion of Modi’s physical presence among the audience through three dimensional images.
While the party intends to take this flirting with technology across all the constituencies phase-wise, the first four venues will be at Ahmedabad, Vadodara, Surat and Rajkot, Rupala added.
Master strategist
A master strategist as admitted by the Congress, Modi is known to add new elements to electioneering to excite his supporters.
In 2007, it was Modi masks, which had created frenzy amongst his supporters and which went on to be replicated by leaders in other parts of the country.
For 2012, it is expected that his virtual presence would replicate that magic.
Often pitted against Rahul Gandhi, the Gandhi scion, Modi has been steadily and consistently projecting his tech savvy image all along and had an exclusive mobile application on him launched early this year, which too was a first of its kind for any politicians in India and then there was the Google Hangout.
The three dimensional holographic projection technology is learnt to have been used by a select few including American leader Al Gore and Prince Charles so far.
The move is expected to reach out to tech savvy voters between the age group of 18 to 29.