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It's raining jewellery at IITF!

Neha Das, Nov 22, 2012, DHNS :

INTERNATIONAL EXPOSURE

Glittering: Stone encrusted rings at Iran’s Silver Star stall are a head-turner.

If you want exclusive and ethnic jewellery from your neighbouring countries and want to make a statement by flaunting them, then hall No. 18 at the ongoing India International Trade Fair is ‘the’ place for you.

This time along with Indian handicrafts, foreign countries are also exhibiting their traditional collections. Pavilion No. 18 is attracting maximum footfalls also because it hosts stalls from Thailand, Iran, China, Myanmar, Afghanistan, South Africa, Vietnam, Belarus, Turkey, Egypt, Czech Republic, Hong Kong among others.

For those whose focus is only on jewellery this year include Iran followed by Myanmar, China and Afghanistan. Sayed Hamed, manager of Silver Star from Iran shared that the business week – when the fair was open only for B2B visitors, was better for them.


“We had more sale during the business week and this is the third year that we are exhibiting our collections. We have garnered the maximum sales from the ruby and emerald earrings and bracelets.” The stall which had everything from rings, neckpieces to bracelets is selling most items ranging between Rs 500 to Rs 3000.

Another stall displaying their traditional jewellery is Myanmar. Showcasing their variety of ornaments, a saleswoman from Myanmar Jewellery Group, says, “Indians have loved the jewellery on display and sale here. We are recording maximum sales in ornaments made of rubies and sapphires.”

Afghanistan, Kabul specifically - is selling jewellery which can add that ethnic touch to your look. They have some amazing ornaments in a reasonable range starting from Rs 500 and going upto 5000.

Zhujiyongwang Pearl from China has been coming to the Trade Fair for nearly 10 years now. Their USP is different kind of pearls. Talking about their business, Wei Yongkang, says, “Our business is not that good this year as our stall is not well-located this time.

Last year we had our stall at a prime location. This year the customers seem to be more interested in only enjoying the display rather than purchase.”

All in all it is a great exposure to varied collection of jewellery from different parts of the world and worth buying some!

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