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Keeping pace with fashion

Nina C George , Dec 3, 2012

Allen Solly has introduced some cool attire this winter. From sleeveless jackets and dresses to checked shirts, the brand has a variety of designs for

For a bright, funky look

If you are young, adventurous and free-spirited, then head straight to Allen Solly’s ‘Winter Dress Fest’, which showcases the brighter side of the wearer.

Simple — and yet elegant and funky to the bone — is how the collection could be described in a nutshell. No two items have a similar cut; every piece is distinct.

The winter dresses this season feature resort-inspired exotic prints and designs. These dresses are woven and the knits are quintessentially high street.

Talking more about the collection, Vicky Bamrah, design head, Allen Solly-women’s wear, observes that the current line is a big play on dresses — whether they are knit, woven, printed or plain. The line ranges from softer hues to mid-pastels and bold foliage print. “The focus is on silhouettes for varied body shapes.

This season possesses the festive distinction of blending the best of winter with the holiday season. We have a bright and colourful winter-wear line — ranging from Fair Isle sweaters with a heartland feel to engineered striped knits,” says Vicky.

The clothes include some great combinations of silhouette, colour and fabric — but their unique selling proposition remains the fact that each item is easy-to-wear, upbeat and fashion-forward.†

Vicky further states that a lot of time and effort goes into understanding consumer needs. “We spend time at the store and interact with the consumer — all this feedback is incorporated into the line. We have external agencies that do consumer surveys for us, which enable us to do this in a more focussed manner,” notes Vicky.

Accessorising winter wear can be tricky. Vicky explains that the emerging trends this winter are both glitzy and homespun.

“Party season essentials, embellished bags, hats, gloves and jewellery with chunky knits provide everyday chic looks. Homespun winter wear has an authentic appeal. Animal prints and heritage plaid continue to reign supreme,” he concludes.

Saniya Haseeb, II PUC, Mount Carmel College, wore
a dark green knit cowl-necked dress.†
Punchline: “It is an exquisite dress. Teamed with a classy leather belt, it’s apt for evening wear. In fact, it makes me look slimmer.”†

Anam Pasha, II PUC, Mount Carmel College, wore a crew-neck flat-knit pullover with coloured denims.†
Punchline: “I think this outfit is perfect for the season. It’s comfortable and keeps you warm and at the same time makes a style
statement with the bright coloured jeans and cool sweater.”
Price: Pullover
(Rs 1,399) and denims (Rs 2,299).

Price: Dress (Rs 2,499)

Kuber, II year MBA, City
College, wore a round-neck graphic T-shirt, low-waist,
slim-fit casual mustard trousers and a convertible bomber
jacket.†
Punchline: “I chose a sporty look. The combination is amazing. It is perfect for an outing with friends and the jacket is stylish.”
Price: T-shirt (Rs 799); trousers (Rs 1,699) and jacket (Rs 3,999).

Mrudhula Basker, third-semester, BA, LLB, CMR Law School, chose a black and white shift dress and completed the look with a black clutch.†††
Punchline: “The dress is very feminine. It is a beautiful blend of comfort and elegance. It is just apt for a party or any formal function.”
Price: Clutch (Rs 1,399) and shift dress (Rs 3,499).

Pronob, third-semester MBA, T John College, wore a salmon sports shirt, tartan checked blazer and ‘ice-white whisker’ denims.
Punchline: “The winter collection is really good. The fit is nice and I really like the blazer and the formal wear, especially the shirts.”†
Price: Shirt (Rs 1,599); denims (Rs 2,199) and jacket (Rs 5,999).

Wasim Ahmed, final-year MBBS, Unani Medical College, picked up a custom-fit casual shirt, paired with dark
brown ‘trenims’ and complemented the look with a
photographer jacket†††††††††††††††††††
Punchline: “The shirt fits perfectly well and the look is fashionable and stylish. I think the brand has some great clothes.”
Price: Shirt (Rs 1,799); ‘trenims’ (Rs 1,799) and jacket
(Rs 2,499).


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