Press Esc to close
Wednesday 20 September 2017
News updated at 11:38 PM IST

Ritu Beri calls herself 'first idiot' of Indian fashion

New Delhi, Dec 11, 2012 (IANS) 19:49 IST
She went abroad to use her design sensibilities at a time when the Indian fashion industry was very niche. In the business for over two decades now, Ritu Beri calls herself “the first idiot” who got up and followed her dreams in the world of fashion.

She admits that the journey hasn't been easy, especially in the west, where people once considered Indians as "great copycats”.

“Everyone says that I am the first Indian who took fashion abroad, but I think I was the first idiot who got up and said, 'I want to do this'. I have no real map to follow, there was nobody I could actually use as my example. But yes, I was passionate about what I was doing,” Beri shared at a forum here Tuesday.

She spoke on the sidelines of a panel discussion arranged by the FICCI [Federation of Indian Chambers of Commerce and Industry] Ladies Organisation (FLO).

Over the years, Beri has made a mark with her chic apparels.

From showcasing at the prestigious Paris Fashion Week to dressing up noted international celebrities such as Bill Clinton, Prince Charles and Nicole Kidman, the designer's journey is a perfect representation of Indian fashion's inroads into the worldwide fashion scenario.

“I just believe that in India, because we were new and we were fresh, it was so easy to please everyone. People who watched the glamour, especially fashion shows for the first time, were awestruck. I think the concept of fashion was so new to India (when I began my journey), that it fascinated the audience,” she added.

A graduate of the National Institute of Fashion Technology, the designer launched her label in India in 1990.

She became the first Indian designer to present a show in Paris, where she successfully launched her first luxe collection in 1998. Her gradual success led her to be named by Time magazine among the People to Watch in International Business.

Beri, now a known name in India and abroad, says she developed cold feet when she knocked the door in the international fashion world. But she was determined.

“When I was exposed to the fashion world in Paris, I had cold feet and I was wondering if it would ever be possible for me to make a mark. But I think I am a sucker for challenges and I did that.

"I just wanted to be in Paris and wanted to see my collection on runways there. I chased my dream and followed my stars and I was also quite surprised to know that I am right there presenting my first collection in the year 1998,” she said.

That the French people weren't exposed to Indian fashion, was another challenge.

“They only know about snake charmers and all that ethnic traditions. The other thing which was really negative for me was that everyone there thought Indians are great copy cats and they can copy anything at half the price.

“So when I was there, people were scared to show what they could do for me or help me because they all felt that I would come back to India, do the same thing at half the price and kill their market. So, I dint have too much support during my starting phase,” she added.

However Beri, who sells her creations through boutiques in France and Germany and a store in New Delhi, is happy to see the scenario has changed.

“Today it is wonderful to see the changed perspective of people from around the globe towards Indian fashion industry. India is looked up with such respect. When somebody sayS that he or she is from India, all doors open for them.

"Also, Indians are one of the greatest buyers worldwide, so I think we have come a long way," she said.

Go to Top

Photo Gallery
A man is rescued from a collapsed building in the Condesa neighborhood of Mexico City after an...

A man is rescued from a collapsed building in the Condesa neighborhood of Mexico City after an...

A car sits crushed from a building felled by a 7.1 earthquake, in Jojutla, Morelos state, Mexico...

A car sits crushed from a building felled by a 7.1 earthquake, in Jojutla, Morelos state, Mexico...

U.N. : President Emmanuel Macron of France addresses the 72nd session of the United Nations...

U.N. : President Emmanuel Macron of France addresses the 72nd session of the United Nations...

People walk by a fallen tree off the shore of Sainte-Anne on the French Caribbean island of...

People walk by a fallen tree off the shore of Sainte-Anne on the French Caribbean island of...

The arms, bullets and other items recovered by the BSF from the two Pakistani infiltrators who...

The arms, bullets and other items recovered by the BSF from the two Pakistani infiltrators who...

An Anganwadi worker faints during a protest in favour of their demands, at Residency Road in...

An Anganwadi worker faints during a protest in favour of their demands, at Residency Road in...

A delivery boy pushes his bicycle through a water-logged street after heavy rains at...

A delivery boy pushes his bicycle through a water-logged street after heavy rains at...

The wall of Kohalgaon dam which collapsed during the trial run and inundated nearby areas of a...

The wall of Kohalgaon dam which collapsed during the trial run and inundated nearby areas of a...

Hindus perform rituals as part of their prayers during 'Pitra Paksha', a period of sixteen days...

Hindus perform rituals as part of their prayers during 'Pitra Paksha', a period of sixteen days...

Joe Acaba, left, the first astronaut of Puerto Rican heritage, talks during an interview with...

Joe Acaba, left, the first astronaut of Puerto Rican heritage, talks during an interview with...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.