Press Esc to close
Tuesday 23 December 2014
News updated at 9:50 AM IST
Weather
Max: 28.3°C
Min : 17.1°C
In Bengaluru
Partially cloudy

'Rate cards for paid news shocking'

Mangalore: Dec 14, 2012 DH News Service

National seminar on ‘Media - Ethics and Practices’ begins at Besant Women’s College

Newspapers in India are very cheap. Hence, it is evident that they do not function on basis of circulation but generate revenue from advertisements, said Creative Writer and Journalism Teacher Shreekumar Verma.

Delivering the keynote address on, 'Media -Ethics and Practices' organised by Beasant Women's College on Thursday, he said that today newspapers are heavily dependent on corporate bodies.

A leading newspaper has confessed that only three per cent of it's revenue is created from circulation and 97 per cent from advertisements. "Hence, in this scenario, there will be give and take policy at some point and journalistic ethics and practices could be compromised," he said.

Politicians use media as a tool. It is shocking that some media houses have rate cards for paid journalism, he said.

Speaking on the trend followed by the Indian Media over the years, he said that our media have gone through both extremes, from heroism to villainy.

There was a time when five major newspapers such as The Times of India, Hindustan Times, The Hindu, The Indian Express and The Statesman that dictated policies and created and moulded public opinion.

However, after emergency, the scenario changed and journalism was weakened. In the 1990s there was a sudden turn in Indian Journalism with investigative reporting. Media houses started looking beyond headlines and went behind actual stories. They managed to open the curtain of secrecy put to hide different issues.

However, the power of media was understood when people came out from their houses, demanding the Lokpal bill and supporting Anna Hazare.

This rave was created by media.
With modern technologies such as  television, blogs, and social networking sites communicating and receiving information has become easier, he opined.

"In Journalism field, you work and learn and you learn and work. Journalism is beyond the theory that is taught to students in journalism colleges," he said.

He advised students to be well read. Media is progressing in a break-neck speed due to technologies. Students have to be well prepared when the enter the field as professionals, he said.Mangalore University Department of Mass Communication and Journalism Professor Dr G P Shivaram said that media today, needs to be unbiased.
"Freedom of Expression is the basic foundation of society but freedom should not harm the society," said Besant College Principal Dr Manjula KT.

Seminar Coordinator Anisha spoke on the theme of the seminar.          


Go to Top

Photo Gallery
People sit around a bonfire to warm themselves during a...

People sit around a bonfire to warm themselves during a...

IAF soldiers march during a rehearsal for the upcoming...

IAF soldiers march during a rehearsal for the upcoming...

Super Star Amitabh Bachchan  along with Chief Minister of...

Super Star Amitabh Bachchan along with Chief Minister of...

SP Chief Mulayam Singh Yadav chats with RJD President...

SP Chief Mulayam Singh Yadav chats with RJD President...

A Leopard walks by the bushes at Bannerghatta...

A Leopard walks by the bushes at Bannerghatta...

A Rajasthani folk dancer performs during handicraft...

A Rajasthani folk dancer performs during handicraft...

An Indian man exercises as fog envelops a park...

An Indian man exercises as fog envelops a park...

A shop is attracting people, to purchase Christmas...

A shop is attracting people, to purchase Christmas...

A family is performing the rituals as part of the Ellamavasye celebration...

A family is performing the rituals as part of the Ellamavasye celebration...

Students along with teacher takes part in the 'Swachha Bharath Abhiyan'...

Students along with teacher takes part in the 'Swachha Bharath Abhiyan'...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523