Press Esc to close
Tuesday 30 August 2016
News updated at 9:56 AM IST
Weather
Max: 27.4°C
Min : 20.8°C
In Bengaluru
Generally cloudy

'Rate cards for paid news shocking'

Mangalore: Dec 14, 2012 DH News Service

National seminar on Media - Ethics and Practices begins at Besant Womens College

Newspapers in India are very cheap. Hence, it is evident that they do not function on basis of circulation but generate revenue from advertisements, said Creative Writer and Journalism Teacher Shreekumar Verma.

Delivering the keynote address on, 'Media -Ethics and Practices' organised by Beasant Women's College on Thursday, he said that today newspapers are heavily dependent on corporate bodies.

A leading newspaper has confessed that only three per cent of it's revenue is created from circulation and 97 per cent from advertisements. "Hence, in this scenario, there will be give and take policy at some point and journalistic ethics and practices could be compromised," he said.

Politicians use media as a tool. It is shocking that some media houses have rate cards for paid journalism, he said.

Speaking on the trend followed by the Indian Media over the years, he said that our media have gone through both extremes, from heroism to villainy.

There was a time when five major newspapers such as The Times of India, Hindustan Times, The Hindu, The Indian Express and The Statesman that dictated policies and created and moulded public opinion.

However, after emergency, the scenario changed and journalism was weakened. In the 1990s there was a sudden turn in Indian Journalism with investigative reporting. Media houses started looking beyond headlines and went behind actual stories. They managed to open the curtain of secrecy put to hide different issues.

However, the power of media was understood when people came out from their houses, demanding the Lokpal bill and supporting Anna Hazare.

This rave was created by media.
With modern technologies such as television, blogs, and social networking sites communicating and receiving information has become easier, he opined.

"In Journalism field, you work and learn and you learn and work. Journalism is beyond the theory that is taught to students in journalism colleges," he said.

He advised students to be well read. Media is progressing in a break-neck speed due to technologies. Students have to be well prepared when the enter the field as professionals, he said.Mangalore University Department of Mass Communication and Journalism Professor Dr G P Shivaram said that media today, needs to be unbiased.
"Freedom of Expression is the basic foundation of society but freedom should not harm the society," said Besant College Principal Dr Manjula KT.

Seminar Coordinator Anisha spoke on the theme of the seminar.


Go to Top

Photo Gallery
Bollywood actor Akshay Kumar with Hollywood actor Will Smith during a party in Mumbai...

Bollywood actor Akshay Kumar with Hollywood actor Will Smith during a party in Mumbai...

An artisian paints the idol of Lord Ganesha ahead of Ganesh Chaturthi at Beawar in Rajasthan...

An artisian paints the idol of Lord Ganesha ahead of Ganesh Chaturthi at Beawar in Rajasthan...

Kareena Kapoor showcases a creation by designer Sabyasachi grand finale show of Lakme Fashion Week..

Kareena Kapoor showcases a creation by designer Sabyasachi grand finale show of Lakme Fashion Week..

Alphorn musicians perform in Nesselwang, southern Germany, Sunday...

Alphorn musicians perform in Nesselwang, southern Germany, Sunday...

Britney Spears performs at the MTV Video Music Awards at Madison Square Garden....

Britney Spears performs at the MTV Video Music Awards at Madison Square Garden....

Awardees at the National Sports and Adventure Award 2016 function at Rashtrapati Bhawan...

Awardees at the National Sports and Adventure Award 2016 function at Rashtrapati Bhawan...

MNS party members staging a protest against ban on sale of meat for four days during festival...

MNS party members staging a protest against ban on sale of meat for four days during festival...

Bollywood actor Zayed Khan during a promotional event in Jaipur on Monday...

Bollywood actor Zayed Khan during a promotional event in Jaipur on Monday...

Women attack a fire vehicle after death of two persons in a fire due to alleged negligence...

Women attack a fire vehicle after death of two persons in a fire due to alleged negligence...

Siddharth Malhotra and actress Katrina Kaif share a light moment at Sabarmati river...

Siddharth Malhotra and actress Katrina Kaif share a light moment at Sabarmati river...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523