Press Esc to close
Sunday 21 December 2014
News updated at 2:47 PM IST
Weather
Max: 28°C
Min : 17.6°C
In Bengaluru
Partially cloudy

Psy's 'Gangnam Style' closes on one billion views

Seoul, Dec 21 , 2012 (AFP)
In a file picture taken on October 17, 2012, South Korean pop sensation Psy, whose real name is Park Jae-Sang, performs for fans at a promotion by the Sunrise breakfast television show in central Sydney. Psy's 'Gangnam Style' video was galloping towards the one-billion-view mark on YouTube on December 21, 2012, a fresh milestone in the enduring global craze for the South Korean rapper and his horse-riding dance. AFP PHOTO

Psy's "Gangnam Style" video was galloping towards the one-billion-view mark on YouTube today, a fresh milestone in the enduring global craze for the South Korean rapper and his horse-riding dance.

As of 0600 GMT, the view counter attached to "Gangnam Style," which was only posted on the video-sharing site in mid-July, stood at 995.8 million and counting.

Psy has swept all before him in the past five months, hoovering up awards and scoring guest appearances with everyone from Madonna to the head of the United Nations.

The video and its singer have been given walk-on roles in major world events like the US presidential election and major maybe-events like the Mayan calendar-inspired speculation about looming global armageddon.

The timing of the one-billion views breakthrough looks set to dovetail with a viral social network hoax that had the 16th century French seer Nostradamus apparently referencing Psy as a harbinger of the December 21 apocalypse.

And it comes less than a month after the video took the all-time "most-viewed" title away from "Baby" by Canadian heartthrob Justin Bieber.

Bieber's effort was still in second place today with more than 812 million views.
Although its imminent demise has been predicted many times, the Psy phenomenon has simply refused to die.

Every time it has looked like fading, another parody, another celebrity or even another world leader has popped up to administer some publicity CPR and restore it to health.
Rolling Stone put "Gangnam Style" at number 25 on its top 50 list of best songs for 2012 and labelled Psy as "Seoul Brother Number One." On the Billboard Hot 100 chart it peaked at number two.

The song which refers to a trendy Seoul district has spawned a mini tribute video industry and has been co-opted by an impressive roster of big names, including Chinese dissident artist Ai Weiwei.

It earned Psy a contract with Bieber's management agency and a number of assessments and projections have been posted claiming "Gangnam Style" has generated over USD 8.1 million in advertising deals.


Go to Top

Photo Gallery
Christmas tree ornaments are displayed for customers at the Christmas ...

Christmas tree ornaments are displayed for customers at the Christmas ...

A cyclist takes a ride along the bike path off Truxtun Extension...

A cyclist takes a ride along the bike path off Truxtun Extension...

A participant during the Kambala, a traditional buffalo race...

A participant during the Kambala, a traditional buffalo race...

A large gathering at Virat Hindu Sammelan, organised by VHP...

A large gathering at Virat Hindu Sammelan, organised by VHP...

India's Ishant Sharma, center, celebrates with his teammates after he got the wicket...

India's Ishant Sharma, center, celebrates with his teammates after he got the wicket...

India's Umesh Yadav plays a shot during their play on day four of the second cricket test...

India's Umesh Yadav plays a shot during their play on day four of the second cricket test...

Australia's David Warner dives over the boundary rope trying to take a catch during their ...

Australia's David Warner dives over the boundary rope trying to take a catch during their ...

Indian American Richard Verma sworn-in as US Ambassador to India

Indian American Richard Verma sworn-in as US Ambassador to India

People takes protection against cold with woollens...

People takes protection against cold with woollens...

helicopter following a crash during the men's World Cup Downhill skiing...

helicopter following a crash during the men's World Cup Downhill skiing...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523