Press Esc to close
Friday 01 August 2014
News updated at 1:04 PM IST
Weather
Max: 28.4°C
Min : 20.2°C
In Bangalore
Cloudy sky

Volkswagen India to widen dealer footprint

Hrithik Kiran Bagade, Jan 51, 2013, DHNS:

German auto major Volkswagen India has announced plans to expand its dealership network, with a view to maintaining demand for its products and help further develop awareness for its brand.

Currently, the company has 111 sales points, which also include 21 pre-owned car sales centres called ‘Das Welt’. It also has over 100 workshops. The idea is to open 15 more sales outlets by the end of this calender year, involving some Das Welt outlets as well, Volkswagen Passenger Cars Managing Director Arvind Saxena told Deccan Herald.

According to Saxena, Volkwagen as a company has focussed on markets across sectors. “We have opened outlets in all major markets, which include metros and other big cities. Subsequently, we also penetrated Tier II cities,” he said, adding that the outlets to be opened this year may also include some in the semi-urban areas.

All the company’s existing outlets as well as those expected to open this year are franchisee-owned and operated, and require anywhere between Rs 7-12 crore (excluding land prices) to set up.


Putting its plans to action, the company on Tuesday inaugurated two new outlets in Bangalore. “Karnataka contributes around 7.2 per cent to our overall India business,” Saxena said.

Volkwagen has grown rapidly during its first four years in India. It sold 66,880 units during 2012, of which 36,679 units were the Polo, and 25,828 were the Vento. These two cars are the company’s most popular models in the country and constitute the bulk of its sales.

Go to Top

Photo Gallery
An man holds a cycle and wades through a flooded street as it rains in Mumbai. Heavy rainfall...

An man holds a cycle and wades through a flooded street as it rains in Mumbai. Heavy rainfall...

A traditional Teej procession at Tripolia Gate in Jaipur on Thursday...

A traditional Teej procession at Tripolia Gate in Jaipur on Thursday...

Gold medal winner Vikas Shive Gowda of India throws the discus in the final at Hampden Park...

Gold medal winner Vikas Shive Gowda of India throws the discus in the final at Hampden Park...

South Africa's Rhett Halkett, right, vies for the ball with India's Chandanda Nikkin, during...

South Africa's Rhett Halkett, right, vies for the ball with India's Chandanda Nikkin, during...

Arvind Panwar makes his way towards the finish line in the Men's Time Trial during...

Arvind Panwar makes his way towards the finish line in the Men's Time Trial during...

Dipa Karmakar of India performs during the women's gymnastics vault apparatus final at the 2014...

Dipa Karmakar of India performs during the women's gymnastics vault apparatus final at the 2014...

Babita Kumari wrestles with Canada's Brittanee Laverdure during the women's Freestyle...

Babita Kumari wrestles with Canada's Brittanee Laverdure during the women's Freestyle...

People at waterlogged Shivaji Chowk, Bhiwandi after heavy rains near Mumbai on Thursday...

People at waterlogged Shivaji Chowk, Bhiwandi after heavy rains near Mumbai on Thursday...

NDRF personnel with a body of a victim of landslide at Malin village on Thursday...

NDRF personnel with a body of a victim of landslide at Malin village on Thursday...

A crack seen on the highway caused by the erosion due to heavy rains at Kasara Ghat...

A crack seen on the highway caused by the erosion due to heavy rains at Kasara Ghat...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523