Press Esc to close
Friday 31 October 2014
News updated at 11:06 AM IST
Weather
Max: 28.4°C
Min : 18°C
In Bangalore
Partially cloudy

Volkswagen India to widen dealer footprint

Hrithik Kiran Bagade, Jan 51, 2013, DHNS:

German auto major Volkswagen India has announced plans to expand its dealership network, with a view to maintaining demand for its products and help further develop awareness for its brand.

Currently, the company has 111 sales points, which also include 21 pre-owned car sales centres called ‘Das Welt’. It also has over 100 workshops. The idea is to open 15 more sales outlets by the end of this calender year, involving some Das Welt outlets as well, Volkswagen Passenger Cars Managing Director Arvind Saxena told Deccan Herald.

According to Saxena, Volkwagen as a company has focussed on markets across sectors. “We have opened outlets in all major markets, which include metros and other big cities. Subsequently, we also penetrated Tier II cities,” he said, adding that the outlets to be opened this year may also include some in the semi-urban areas.

All the company’s existing outlets as well as those expected to open this year are franchisee-owned and operated, and require anywhere between Rs 7-12 crore (excluding land prices) to set up.


Putting its plans to action, the company on Tuesday inaugurated two new outlets in Bangalore. “Karnataka contributes around 7.2 per cent to our overall India business,” Saxena said.

Volkwagen has grown rapidly during its first four years in India. It sold 66,880 units during 2012, of which 36,679 units were the Polo, and 25,828 were the Vento. These two cars are the company’s most popular models in the country and constitute the bulk of its sales.

Go to Top

Photo Gallery
Security personnel patrol a street after a protest by the supporters of Jammu and Kashmir...

Security personnel patrol a street after a protest by the supporters of Jammu and Kashmir...

India A players Rohit Sharma and Manish Pandey during a practice match against Sri Lanka...

India A players Rohit Sharma and Manish Pandey during a practice match against Sri Lanka...

Indian Air Force officers arrive at the Gateway of India after swimming for a distance...

Indian Air Force officers arrive at the Gateway of India after swimming for a distance...

The Navy hovercraft carrying West Bengal Chief Minister Mamata Banerjee to Sagar Island...

The Navy hovercraft carrying West Bengal Chief Minister Mamata Banerjee to Sagar Island...

A Rajasthani herder with his cows in Gurgaon...

A Rajasthani herder with his cows in Gurgaon...

Devotees wait for the Sun to offer prayers, during Chhath Puja festival in Agra...

Devotees wait for the Sun to offer prayers, during Chhath Puja festival in Agra...

Sand artist Sudarsan Pattnaik creates a sand sculpture on Black Money with a message...

Sand artist Sudarsan Pattnaik creates a sand sculpture on Black Money with a message...

BJP workers arrange the cut-outs of party symbol (lotus) to decorate the boats at the Marine...

BJP workers arrange the cut-outs of party symbol (lotus) to decorate the boats at the Marine...

A police man investigates the tunnel dug up by the robbers in Gohana bank heist, in Sonipat...

A police man investigates the tunnel dug up by the robbers in Gohana bank heist, in Sonipat...

Bollywood megastar Amitabh Bachchan sweeps in a stree during a cleanliness drive as a part...

Bollywood megastar Amitabh Bachchan sweeps in a stree during a cleanliness drive as a part...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523