Press Esc to close
Saturday 30 July 2016
News updated at 2:28 AM IST
Weather
Max: 27.6°C
Min : 19.4°C
In Bengaluru
Sunny day

Krispy Kreme enters India

Bangalore, Jan 16, 2013, (IANS):
Krispy Kreme logo

US-based doughnut chain Krispy Kreme announced its entry into the Indian market on Wednesday, unveiling its first store in Bangalore.

The ‘Doughnut Theatre’, as the company calls the concept store, is the first of about 80 outlets to be opened across South and West India markets in the next five years.

The stores would be based on franchise model, according to an agreement between Krispy Kreme and Citymax Hotels India, the hospitality division of Dubai-based Landmark Group. An investment of around Rs 80 crore has been earmarked for the purpose, the company said.

According to Krispy Kreme International President Jeff Welch: “India presents great growth opportunities for brands like ours, as it is one of the fastest growing economies. We believe in being at the forefront of presenting new and relevant concepts to India.”

Welch mentioned that currently the company is planning franchise-modelled “factory stores” in the region, followed by “fresh shops”. The factory store is a hub which would not only make doughnuts to be served, but also distribute them to fresh shops, which would only be serving them. The doughnut theatre in Bangalore is a factory store where visitors can watch doughnuts being made fresh.

“We would be looking at more opportunities in Bangalore. Subsequently, we are looking at moving to other regional markets such as Mumbai, Chennai, Pune and Hyderabad,” Citymax Hospitality, India President Vishal Sawhney said.

In the North India markets, Krispy Kreme is planning to open 35 outlets, which would be franchisee-owned as well, Welch said. Meanwhile, the store in Bangalore is slated for an official opening on January 19.                 


Go to Top

Photo Gallery
An elephant moves through a waterlogged street after heavy rains in New Delhi on Friday...

An elephant moves through a waterlogged street after heavy rains in New Delhi on Friday...

People catching fish at flooded water due to heavy rain Madiwala Lake over flow...

People catching fish at flooded water due to heavy rain Madiwala Lake over flow...

Rain water flooded on the road at Anugraha Layout 2nd stage, Bilekahalli in Bengaluru...

Rain water flooded on the road at Anugraha Layout 2nd stage, Bilekahalli in Bengaluru...

Workers remove scaffolding from a replica of planet earth after repairs at Science City...

Workers remove scaffolding from a replica of planet earth after repairs at Science City...

Women unload rice grains from a boat to dry in the sunshine in flood affected village Murkata...

Women unload rice grains from a boat to dry in the sunshine in flood affected village Murkata...

Members of Karunada Seene staging protest against Mahadai tribunal verdict at SBM circle...

Members of Karunada Seene staging protest against Mahadai tribunal verdict at SBM circle...

Karnataka Fire & Emergency Service personnel rescuing the people form the flood affected...

Karnataka Fire & Emergency Service personnel rescuing the people form the flood affected...

A boy tries to swim in the flooded water at Kodichikkanhalli area in Bengaluru on Friday...

A boy tries to swim in the flooded water at Kodichikkanhalli area in Bengaluru on Friday...

A young one-horned rhino trying to rise above water on the National Highway from the flooded...

A young one-horned rhino trying to rise above water on the National Highway from the flooded...

A Royal Bengal Tiger in a pool in Kolkata on Friday during International Tiger day...

A Royal Bengal Tiger in a pool in Kolkata on Friday during International Tiger day...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523