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Refreshed Wagon R launched

Jan 22, 2013, PTI:

The country’s largest car maker Maruti Suzuki today introduced a refreshed, new version of one of its best selling models Wagon R with a price starting at Rs 3.58 lakh (ex-showroom Delhi), to boost sales.

Although the new Wagon R will be costlier by about Rs 10,000 across variants from the outgoing version, it will be more fuel efficient by 8 per cent at 20.51 kmpl.

“The Wagon R is not just a bestseller for us but is also among top five models of the industry. The changes introduced on the New Wagon R are in line with the customer feedback received through our regular customer engagement programmes,” Maruti Suzuki India Vice President (Marketing) Manohar Bhat said in a statement.

The new Wagon R that comes with new exteriors and interiors will be available at Rs 3.58 lakh for the base variant, Rs 3.88 lakh for the mid-level and Rs 4.13 lakh for the top-end variant. The CNG version is priced at Rs 4.42 lakh, the company said.

During the April-November period of the ongoing fiscal, Wagon R sales averaged 11,000 units a month with a total of over 88,000 units sold. In the comparable period of the last fiscal, the model averaged 11,500 units with a cumulative sales of 92,000 units.

“We are confident that customers will appreciate the refreshments in the new Wagon R and we it would help to strengthen brand Wagon R,” Bhat added.

MSI said it has been able to deliver higher fuel economy with the new Wagon R through several factors that bring down friction, enhance engine breathing and improve combustion.

In addition, introduction of low viscosity transmission oil helps in smoother gear shift and lowers maintenance costs for the new Wagon R, it added.


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