Press Esc to close
Friday 02 December 2016
News updated at 11:37 PM IST
Weather
Max: 26.9°C
Min : 17.6°C
In Bengaluru
Generally cloudy

Now, pop-ping away to marketing glory

Shayan Ghosh Bangalore:Jan 31, 2013 DH News Service

Collaborating to sell

Product marketing in the 21st century has seen numerous innovations; from targeted ads to smartphone app-based techniques. Now, a Bangalore-based company has come out with a unique initiative of coalition marketing where stores serve you offers available next door.

Suppose you are on Bangalore's M G Road visiting a book store. Once you enter, your phone shows a pop-up message through the Wi-Fi Internet connection of the bookshop which not only gives you the current offers there but also in nearby non-competing shops.

Founded by ex-Wipro employees Narasimha Suresh and Ravi B R in 2004, Telibrahma has been developing mobile apps that help companies connect with their consumers. The company has been awarded 40 patents so far. “Coalition marketing does not even need an app and functions even through Bluetooth, so basically, most phones can use it,” Suresh told Deccan Herald.

It is all about tapping customer footfalls from stores close to you, not by distributing leaflets or coupons, but by using the store’s Wi-Fi to create awareness about your store and fashion trends along with your products that fit the bill.

A proof of concept (PoC) of the initiative has been run in Indiranagar area in association with 16 stores which received good response. “All those who were with us in PoC have come on board for the final launch in February,” Suresh added. Telibrahma has got 30-40 companies to tie up with them.

According to Suresh, retailers lack location-centric media and marketing and with active mobile phone users touching 703.9 million in India, such initiatives hold promise. The company has identified 40 clusters (groups of stores in a particular location) in Bangalore, Mumbai, New Delhi, Kolkata, Chennai, Ahmedabad, Jaipur and Hyderabad to launch the service and plans to take this number to 400 by the end of 2013.

Telibrahma had received $5 million in funding led by Intel Capital and existing investors Inventus Capital Partners and Ojas Venture Partners. Suresh said that the company is not burning cash too fast and has no plans to raise further capital for now.

“We are already trying expand abroad and the pilot for Australia and US will also start in the next quarter,” Suresh explained.


Go to Top

Photo Gallery
Protesters throwing stones on police and CRPF amid tear smoke during a clash after Friday...

Protesters throwing stones on police and CRPF amid tear smoke during a clash after Friday...

A CRPF officer firing teargas shell at protesters throwing stones on them during a clash...

A CRPF officer firing teargas shell at protesters throwing stones on them during a clash...

A man with his son holding Kannada flag during the grand procession of 82nd Kannada Sahitya...

A man with his son holding Kannada flag during the grand procession of 82nd Kannada Sahitya...

Indias first indigenous Aircraft Carrier INS Vikrant which was undocked on completion...

Indias first indigenous Aircraft Carrier INS Vikrant which was undocked on completion...

A plane on board INS Vikramaditya during the Navy week celebrations in Mumbai...

A plane on board INS Vikramaditya during the Navy week celebrations in Mumbai...

A man transports sacks of rice in a horse-drawn cart amid the heavy fog in Allahabad...

A man transports sacks of rice in a horse-drawn cart amid the heavy fog in Allahabad...

Collecot of Nagpur Sachin Kurwe paying his last respect to the mortal remains of Nagrota martyr...

Collecot of Nagpur Sachin Kurwe paying his last respect to the mortal remains of Nagrota martyr...

Greater Flamingos fly over Chandlai Lake in Jaipur on Friday morning...

Greater Flamingos fly over Chandlai Lake in Jaipur on Friday morning...

People make AIDS symbol and lights diya on the bank of river Ganga in Kolkata on Thursday...

People make AIDS symbol and lights diya on the bank of river Ganga in Kolkata on Thursday...

Local sex workers lighting candles near a Rangoli on World AIDS Day in Sangli on Thursday...

Local sex workers lighting candles near a Rangoli on World AIDS Day in Sangli on Thursday...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523