Press Esc to close
Sunday 07 February 2016
News updated at 2:02 AM IST
Weather
Max: 29°C
Min : 17°C
In Bengaluru
Partially cloudy

Now, pop-ping away to marketing glory

Shayan Ghosh Bangalore:Jan 31, 2013 DH News Service

Collaborating to sell

Product marketing in the 21st century has seen numerous innovations; from targeted ads to smartphone app-based techniques. Now, a Bangalore-based company has come out with a unique initiative of coalition marketing where stores serve you offers available next door.

 Suppose you are on Bangalore's M G Road visiting a book store. Once you enter, your phone shows a pop-up message through the Wi-Fi Internet connection of the bookshop which not only gives you the current offers there but also in nearby non-competing shops.

Founded by ex-Wipro employees Narasimha Suresh and Ravi B R in 2004, Telibrahma has been developing mobile apps that help companies connect with their consumers. The company has been awarded 40 patents so far.  “Coalition marketing does not even need an app and functions even through Bluetooth, so basically, most phones can use it,” Suresh told Deccan Herald.

It is all about tapping customer footfalls from stores close to you, not by distributing leaflets or coupons, but by using the store’s Wi-Fi to create awareness about your store and fashion trends along with your products that fit the bill.

 A proof of concept (PoC) of the initiative has been run in Indiranagar area in association with 16 stores which received good response. “All those who were with us in PoC have come on board for the final launch in February,” Suresh added. Telibrahma has got 30-40 companies to tie up with them.

According to Suresh, retailers lack location-centric media and marketing and with active mobile phone users touching 703.9 million in India, such initiatives hold promise.  The company has identified 40 clusters (groups of stores in a particular location) in Bangalore, Mumbai, New Delhi, Kolkata, Chennai, Ahmedabad, Jaipur and Hyderabad to launch the service and plans to take this number to 400 by the end of 2013.

Telibrahma had received $5 million in funding led by Intel Capital and existing investors Inventus Capital Partners and Ojas Venture Partners. Suresh said that the company is not burning cash too fast and has no plans to raise further capital for now.

 “We are already trying expand abroad and the pilot for Australia and US will also start in the next quarter,” Suresh explained.


Go to Top

Photo Gallery
CRPF women wing showing their skills at Lucknow Mahotsav on Saturday...

CRPF women wing showing their skills at Lucknow Mahotsav on Saturday...

Cricketer Mahendra Singh Dhoni celebrating the first birthday of his daughter Ziva...

Cricketer Mahendra Singh Dhoni celebrating the first birthday of his daughter Ziva...

Supporters of the lesbian, gay, bisexual and transgender community attend the 'Pride March'...

Supporters of the lesbian, gay, bisexual and transgender community attend the 'Pride March'...

Guest lecturers staged a protest in front of District in charge minister Qamarull Islamaaos house...

Guest lecturers staged a protest in front of District in charge minister Qamarull Islamaaos house...

Participants perform yoga during the “Yoga Festival celebration of Peace & Harmony”...

Participants perform yoga during the “Yoga Festival celebration of Peace & Harmony”...

Indian swimmer Shivani Kataria shows her gold medal that she wom in women's 200-metre freestyle...

Indian swimmer Shivani Kataria shows her gold medal that she wom in women's 200-metre freestyle...

Gold Medal winner Priyanka Singh of India (C), silver medal winner SPS Niroshani of Sri Lanka (L)...

Gold Medal winner Priyanka Singh of India (C), silver medal winner SPS Niroshani of Sri Lanka (L)...

Gold medal winner Harshdeep of India, silver medal winner Chamari Mendis...

Gold medal winner Harshdeep of India, silver medal winner Chamari Mendis...

India's Guru Raja competes to win gold in the 56 kg men's weightlifting event...

India's Guru Raja competes to win gold in the 56 kg men's weightlifting event...

Gold medal winner in 30 kilometre cycle race Bidyalaxmi Tourangbam (C), silver medal winner Chaoba..

Gold medal winner in 30 kilometre cycle race Bidyalaxmi Tourangbam (C), silver medal winner Chaoba..

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523