Press Esc to close
Thursday 28 May 2015
News updated at 2:18 AM IST
Weather
Max: 33°C
Min : 22.3°C
In Bengaluru
Sunny day

Now, pop-ping away to marketing glory

Shayan Ghosh Bangalore:Jan 31, 2013 DH News Service

Collaborating to sell

Product marketing in the 21st century has seen numerous innovations; from targeted ads to smartphone app-based techniques. Now, a Bangalore-based company has come out with a unique initiative of coalition marketing where stores serve you offers available next door.

 Suppose you are on Bangalore's M G Road visiting a book store. Once you enter, your phone shows a pop-up message through the Wi-Fi Internet connection of the bookshop which not only gives you the current offers there but also in nearby non-competing shops.

Founded by ex-Wipro employees Narasimha Suresh and Ravi B R in 2004, Telibrahma has been developing mobile apps that help companies connect with their consumers. The company has been awarded 40 patents so far.  “Coalition marketing does not even need an app and functions even through Bluetooth, so basically, most phones can use it,” Suresh told Deccan Herald.

It is all about tapping customer footfalls from stores close to you, not by distributing leaflets or coupons, but by using the store’s Wi-Fi to create awareness about your store and fashion trends along with your products that fit the bill.

 A proof of concept (PoC) of the initiative has been run in Indiranagar area in association with 16 stores which received good response. “All those who were with us in PoC have come on board for the final launch in February,” Suresh added. Telibrahma has got 30-40 companies to tie up with them.

According to Suresh, retailers lack location-centric media and marketing and with active mobile phone users touching 703.9 million in India, such initiatives hold promise.  The company has identified 40 clusters (groups of stores in a particular location) in Bangalore, Mumbai, New Delhi, Kolkata, Chennai, Ahmedabad, Jaipur and Hyderabad to launch the service and plans to take this number to 400 by the end of 2013.

Telibrahma had received $5 million in funding led by Intel Capital and existing investors Inventus Capital Partners and Ojas Venture Partners. Suresh said that the company is not burning cash too fast and has no plans to raise further capital for now.

 “We are already trying expand abroad and the pilot for Australia and US will also start in the next quarter,” Suresh explained.


Go to Top

Photo Gallery
Sheep cross a parched area of a dried-up pond on a hot summer day...

Sheep cross a parched area of a dried-up pond on a hot summer day...

A man sleeps under the shade of a tree on a hot summer day at a public park in New Delhi...

A man sleeps under the shade of a tree on a hot summer day at a public park in New Delhi...

Boys splashing water on their face as the mercury rises in Hyderabad...

Boys splashing water on their face as the mercury rises in Hyderabad...

An Indian man rests inside a concrete pipe on a hot summer day in Hyderabad...

An Indian man rests inside a concrete pipe on a hot summer day in Hyderabad...

Yaduveer Krishnanadatta Chamaraja Wadiyar at a ritual in Mysore on Wednesday...

Yaduveer Krishnanadatta Chamaraja Wadiyar at a ritual in Mysore on Wednesday...

Kannada Actress Nitu at the launching of the Taxi always.com service...

Kannada Actress Nitu at the launching of the Taxi always.com service...

Fruit festival in Bengaluru...

Fruit festival in Bengaluru...

Houses in flames during a violence in Atali Village near Ballabgarh in Faridabad...

Houses in flames during a violence in Atali Village near Ballabgarh in Faridabad...

Rahul Gandhi having meal at the house of a fisherman during a visit to the Blangad fishing colony..

Rahul Gandhi having meal at the house of a fisherman during a visit to the Blangad fishing colony..

Narendra Modi with Federal Defence Minister of Germany, Ursula von der Leyen in a meeting...

Narendra Modi with Federal Defence Minister of Germany, Ursula von der Leyen in a meeting...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523