Creativity in cotton
Vedangi and Josh beat fellow finalists Anu Parthasarathy, Deepjoti Baishya and Dimpali Khattar to become the season’s champions. Both designers impressed the judges with their creative designs and innovative use of 100 per cent cotton fabrics.
“It was a lot of hard work but this competition was a great way to get exposure and experience as a designer, as well as learn a lot about cotton,” said Harjosh. “There are many more types of cotton fabric than I thought. I enjoyed being challenged to break conventional thinking about cotton applications and use these fabrics in unexpected ways,” added Vedangi.
As joint winners, they will share Rs One million or 10 lakhs to start their own lines, a fashion spread in Verve magazine, and the opportunity to present at the Spring/Summer 2014 Wills Lifestyle India Fashion Week.
Designer and jury member Rina Dhaka said she was impressed with the winning designers’ innovative use of cotton and execution of the assigned tasks. Fellow designer and judge Payal Jain also congratulated Vedangi and Harjosh on their achievement, and she noted that the designs showed the versatility of cotton fibre.
Agnieszka Fijol, CCI Programme Head for India, said the contest has been conceptualised to increase awareness of and preference for cotton while supporting young designers. “Cotton has always been part of India’s heritage but as consumer preference started to turn to man-made fibres, we felt it was important to reignite India’s passion for cotton,” she said.
“Educating young designers about advancements made in cotton is an important part of the process. Once the knowledge and awareness is in place it opens the door to immense creativity and possibilities, as we have seen this time,” she added.