Ethnic elegance at its best

Designs that make heads turn

The latest collection at Taruni spells elegance and class. The clothes are comfortable and more importantly, there’s something for everyone. Delicately crafted, hand embroidered and coloured with vegetable dyes, the garments speak for themselves. The brand’s current collection showcases the best of ethnic wear.

There are a host of cuts, colours, patterns and silhouettes to choose from.

Since anarkalis are without a doubt the flavour of the season, the brand stocks them in abundance.

Made in different styles and gorgeous colours, they look classy and cater to different tastes.

“Epitomising the modern Indian woman has become the vision of our store. Taruni’s unique collection of the finest women’s wear gives our customers a lot of choice — right from salwars and patialas to the latest style of anarkalis and skirt-style ghaghras. The collection has everything that a woman would want to wear and spoil herself with. We showcase culturally rich designs in vivid colours on one hand, and the modern face of Indian beauty on the other. You will find what you need and more, every time you walk into our store or shop with us online,” says Naresh, the manager of the store.

The clothes are given a fashionable touch with brocade patches weaved in a unique style, with stone and zardosi work.

One trend that is predominant in the collection is zardosi work on velvet. “We use a variety of fabrics like pure silks, jute silk, chanderi and cotton for our collection. The clothes are made keeping in mind the current trend. Many of our customers come here due to the fact that we upgrade our designs every now and then,” adds Naresh.
The store also has a mix-and-match section, where kurtas can be matched with patialas, churidars and salwars.

“We have managed to cater to the constantly changing clothing preferences of our customers, while still appealing to their sense of fashion and their desire to make an impression. So, whether you are a homemaker or a working professional, our designs are guaranteed to keep heads turning in our direction everywhere you go. Vibrant colours, the most delicate of fabrics and elegant designs that merge the old with the new are just some of the things that make us unique,” states Naresh.

A one-stop store for anything traditional, the store has designer as well as casual wear.
If you are looking for an understated but stylish look there are floral-printed outfits in subtle colours as well.

Taruni is the right choice for those who want clothes that speak for themselves.

Deepika, Final Year, M S Ramaiah College of Arts, Science and Commerce, wore an  A-line raw-silk kurta in peacock blue, with georgette sleeves, sequins, khanta work and patchwork. She paired this with a black churidar and a double-shaded dupatta, which had four-sided work.

Punchline: “This outfit is elegant and can be worn to weddings as well as festive occasions. The work on the kurta is very different. The colour suits me — but the highlight of the attire is the dupatta. It is very different and unique.”

Price: Kurta and churidar (Rs 8,999)

Sakshi, Final Year, Mount Carmel College, wore a full-sleeved pink and orange anarkali. She paired it with a churidar and a pink dupatta with Parsi embroidery.

Punchline: “I like the fact that the outfit is so comfortable and fits me well. I also love the way it falls. I usually don’t wear ethnic clothes but this outfit is beautiful. The colours are great — very vibrant and fresh.”

Price: Anarkali with churidar (Rs 10,990).

Radhika, I Year, Army Institute of Fashion and Design, wore a sleeveless blue satin kurta with a kairi border.

She teamed it with a georgette patiala and a net dupatta.

Punchline: “I love my look. Generally, patialas are not well-stitched — but this one has a nice fit and looks very stylish. The kurta is very ethnic and the work is unique. I like the colour; it’s a nice shade of blue.”

Price: Sleeveless kurta and patiala (Rs 6,650).

Veena, II Year, MS Ramaiah College of Arts, Science and Commerce, wore a green and blue frock-style kurta with brocade work. She teamed it with straight-cut pants in raw silk and a dupatta.

Punchline: “The frock style suits me. I would love to buy something like this, since it can be worn to a party or a wedding. The pants add a very chic and contemporary look to the attire. At the same time, the work is very ethnic.”

Price: Frock-style kurta and pants (Rs 11,399).

Soundarya P R, Final Year, Mount Carmel College, opted for a floral-printed skirt-style ghaghra in pink and green. It had net work, brocade, patches as well as zardosi, kundan and tikli work.

Punchline: “It’s beautiful and classy — stylish, yet comfortable. The floral print gives it a very elegant look. I feel this outfit will suit anyone and it really makes me feel like a lady.”

Price: Skirt-style ghaghra (Rs 18,990).

Charvi, II Year, Army Institute of Fashion and Design, wore a rust and maroon full-length kurta with zardosi work. She paired it with a green velvet dupatta, with zardosi and tikli work and a daman border.

Punchline: “The use of net and velvet makes this dress really distinct. The colours are beautiful, and it can be worn to weddings or parties.”

Price: Full-length kurta (Rs 9,990).

Are you a college student and want to model for Metrolife’s ‘Haute Style’?  Do you have any fashion tips for the season? Or you simply want to say something about our feature ‘Haute Style’? Send your emails with contact number to: metrolife@­deccanherald.co.in or [e-mail]