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Samsung sees 10% growth in enterprise

Shayan Ghosh, March 1, 2013, DHNS:
Samsung SouthWest Asia President and CEO B D Park  displays a Galaxy Note 510 during its launch in Hyderabad on Friday. AP

South Korean conglomerate Samsung on Friday said that it will deepen its focus on the enterprise segment with plans to take the business to 10 per cent of its total revenues by 2013 and to 23 per cent by 2020.

Speaking at the Samsung Forum 2013, Samsung Director (IT Business) Uday Bhat said that the company will focus on its business customers, which would essentially include verticals like education, healthcare, hospitality, retail and financial services. Asked about the contribution of enterprise segment earlier, Bhat said that the company had not classified its business under that segment.

The company said it recognised that enterprise solutions are central to achieving success in the B2B market and introduced Samsung KNOX, a mobile enterprise solution that provides security.
Additionally, Samsung also launched its Samsung Technology Enterprise program (STEP), a partner programme focusing on ensuring that partners are certified and prepared to both sell and service Samsung's enterprise solutions.

After two variants of the Galaxy Note available in the market, the company announced the launch of world's first 8 inch tablet, the Galay Note 510 in Southwest Asia.

"The Galaxy Note 510 breathes fresh life into the category as it delivers the perfect fusion of portability and everyday productivity resulting in a pioneering, pocket-sized solution that enhances and enriches our everyday lives, whether at work or play," Samsung Electronics President & CEO (South West Asia) BD Park said.

Powered by a 1.6 GHz A9 quad-core processor, the new entrant in the Note category features a 5 megapixel rear camera and a 1.3 megapixel front camera and runs Android 4.1.2 Jellybean.

Samsung also launched an array of products including intelligent washing machines, two laptops, a new smart TV and a smart refrigerator. However, one of the most attention-grabbing one was its first 85-inch Ultra High Definition TV, the 85S9, a TV that can up-convert HD or Full-HD to UHD-level picture.

In 2012, Samsung achieved sales of approximately $200 billion. In Southwest Asia, the company tripled its growth rate over the past three years and achieved more than 35 per cent sales growth in 2012.


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