Press Esc to close
Sunday 11 December 2016
News updated at 9:41 AM IST
Weather
Max: 28°C
Min : 15.4°C
In Bengaluru
Partially cloudy

Amkette bets big on audio segment, to launch 12 products

Shayan Ghosh, March 21, 2013, DHNS:
Amkette, the company almost synonymous with floppy disks, an extinct storage device, is banking on its newly-formed audio segment to bolster its revenues in the coming two years.

The company moved from floppy disks to computer peripherals like flash storage in 2007.

The Director of Amkette Rajiv Bapna told Deccan Herald, “We realised that the personal storage space had become too limited and going into personal technology seemed the right thing to do.”

Right now, Amkette's business is divided into four broad segments: entertainment; IT products; personal storage and the newly-formed audio segment. Amkette has formed a subsidiary called Amkette Acoustix, the R&D for which is done in their lab in New Delhi.

“R&D is very important to us and we earmark 7-8 per cent of out income for R&D,” Bapna added. Amkette has invested Rs 15 crore in their audio segment and would be launching 12 products in the next three months.

On January 31, 2013, it shipped its last batch of floppy disks from its Udaipur plant and stopped further production of the 1.44 MB storage device. The company now makes headphones (wired and wireless), mice, keyboards and close to 60 IT products.

Last year Amkette launched its Evo TV gadget which can turn any TV into a smart television. Powered by an Arm Cortex A9 processor and Android 2.3.4 OS, the Evo Tv has been well accepted by consumers. “Evo TV has sold tens of thousands units,” Bapna said without revealing the exact number of such devices sold.

Bapna explained that the value proposition of the Evo TV lies in the fact that a smart TV costs close to Rs 50,000 whereas an Evo box could be bought for around Rs 10,000.

The company in FY '12 clocked revenues of Rs 80 crore and expects to close fiscal '13 with an increase of 50 per cent at Rs 120 crore.

 

Go to Top

Photo Gallery
Indian sitar player and composer Anoushka Shankar performs at the live concert...

Indian sitar player and composer Anoushka Shankar performs at the live concert...

I-T department seized Rs 5.7 cr cash in new notes, 32kg bullion and jewelery and Rs 90 lakh...

I-T department seized Rs 5.7 cr cash in new notes, 32kg bullion and jewelery and Rs 90 lakh...

International Animal Rights Day and Human Rights Day in Bengaluru...

International Animal Rights Day and Human Rights Day in Bengaluru...

Laborers remove weeds from Dal Lake on a cold and foggy day in Srinagar...

Laborers remove weeds from Dal Lake on a cold and foggy day in Srinagar...

President Pranab Mukherjee with Tibetan spiritual leader, the Dalai Lama during the inaugural...

President Pranab Mukherjee with Tibetan spiritual leader, the Dalai Lama during the inaugural...

A view of the illuminated Ajmer Sharif Dargah decorated for the upcoming Jashne Eid E Milad...

A view of the illuminated Ajmer Sharif Dargah decorated for the upcoming Jashne Eid E Milad...

Former Indian football captain Baichung Bhutia in Lamborghini four wheeler during Air Strip...

Former Indian football captain Baichung Bhutia in Lamborghini four wheeler during Air Strip...

A sand sculpture created by renowned sand artist Sudarsan Pattnaik with message 'Good Luck...

A sand sculpture created by renowned sand artist Sudarsan Pattnaik with message 'Good Luck...

Bollywood Actor Shah Rukh Khan with director-producer Abbas-Mustan during the Muhurat for...

Bollywood Actor Shah Rukh Khan with director-producer Abbas-Mustan during the Muhurat for...

Migratory Siberian seagulls birds flying over the Ganges in Allahabad on Saturday...

Migratory Siberian seagulls birds flying over the Ganges in Allahabad on Saturday...

Like us on Facebook

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523