Press Esc to close
Sunday 04 December 2016
News updated at 9:10 AM IST
Weather
Max: 26.9°C
Min : 18°C
In Bengaluru
Rain lightly

PepsiCo India bags pouring rights with eight IPL teams

New Delhi, Mar 25, 2013 (PTI):

PepsiCo India today announced its association with eight out of nine Indian Premier League teams as the 'Exclusive Pouring Partner' for the sixth edition of the tournament beginning April 3.

The teams are Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad, Kings XI Punjab and the reigning champions, Kolkata Knight Riders.

The company will have exclusive pouring rights at partner teams' home matches along with the title of the official beverage for the eight teams.

While activations with Delhi Daredevils will be led by both Pepsi and Mountain Dew; Kolkata Knight Riders and Pune Warriors will be led by Pepsi; Rajasthan Royals and Kings XI Punjab by Mountain Dew; Chennai Super Kings, The Sunrisers Hyderabad and Royal Challengers Bangalore by 7UP.

On securing the pouring rights, Gautham Mukkavilli, CEO, Beverages, PepsiCo India Region said, "At PepsiCo, we believe that winning the title sponsorship of Pepsi-IPL was just the beginning and we are committed to back it with smart, strategic and high-decibel marketing and activation plans that will help us maximise the tournament's potential.

We are thrilled to announce our association with the eight franchise teams and will continue to build a campaign that will change the face of sport sponsorships and activations in India."


Go to Top

Photo Gallery
South Indian actress Priyamani poses infront of a replica of Rome's Trevi Fountain...

South Indian actress Priyamani poses infront of a replica of Rome's Trevi Fountain...

People take part in boat rally in Yamuna river to spread awareness about 'Namami Gange Project...

People take part in boat rally in Yamuna river to spread awareness about 'Namami Gange Project...

Delegates of the 6th Ministerial Conference of the Heart of Asia-Istanbul Process...

Delegates of the 6th Ministerial Conference of the Heart of Asia-Istanbul Process...

Dog lovers participated at the 38th & 39th All Breed Championship Dog Shows, organized by...

Dog lovers participated at the 38th & 39th All Breed Championship Dog Shows, organized by...

People take out a rally to protest against Union Carbide and Dow Chemicals on the 32nd anniversary..

People take out a rally to protest against Union Carbide and Dow Chemicals on the 32nd anniversary..

Sitar player and composer Anoushka Shankar performs during a concert in Chennai...

Sitar player and composer Anoushka Shankar performs during a concert in Chennai...

Bollywood actor John Abraham during the launch of Nissan GT-R, in Mumbai...

Bollywood actor John Abraham during the launch of Nissan GT-R, in Mumbai...

The sunset in Kalaburgi on Friday...

The sunset in Kalaburgi on Friday...

Cricketer Yuvraj Singh and Hazel Keech during their marriage with Hindu rituals in Goa...

Cricketer Yuvraj Singh and Hazel Keech during their marriage with Hindu rituals in Goa...

Protesters throwing stones on police and CRPF amid tear smoke during a clash after Friday...

Protesters throwing stones on police and CRPF amid tear smoke during a clash after Friday...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523