Press Esc to close
Friday 28 November 2014
News updated at 3:48 AM IST
Weather
Max: 0°C
Min : 0°C
In Bengaluru
Sunny day

PepsiCo India bags pouring rights with eight IPL teams

New Delhi, Mar 25, 2013 (PTI):

PepsiCo India today announced its association with eight out of nine Indian Premier League teams as the 'Exclusive Pouring Partner' for the sixth edition of the tournament beginning April 3.

The teams are Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad, Kings XI Punjab and the reigning champions, Kolkata Knight Riders.

The company will have exclusive pouring rights at partner teams' home matches along with the title of the official beverage for the eight teams.


While activations with Delhi Daredevils will be led by both Pepsi and Mountain Dew; Kolkata Knight Riders and Pune Warriors will be led by Pepsi; Rajasthan Royals and Kings XI Punjab by Mountain Dew; Chennai Super Kings, The Sunrisers Hyderabad and Royal Challengers Bangalore by 7UP.

On securing the pouring rights, Gautham Mukkavilli, CEO, Beverages, PepsiCo India Region said, "At PepsiCo, we believe that winning the title sponsorship of Pepsi-IPL was just the beginning and we are committed to back it with smart, strategic and high-decibel marketing and activation plans that will help us maximise the tournament's potential.

We are thrilled to announce our association with the eight franchise teams and will continue to build a campaign that will change the face of sport sponsorships and activations in India."

Go to Top

Photo Gallery
Prime Minister Narendra Modi on his departure after attending SAARC summit...

Prime Minister Narendra Modi on his departure after attending SAARC summit...

A boy salvages for belongings amid the debris of his house in Mumbai...

A boy salvages for belongings amid the debris of his house in Mumbai...

Shyam Benegal with Naseeruddin Shah during the launch of the latter's book...

Shyam Benegal with Naseeruddin Shah during the launch of the latter's book...

Actor turned politician Kushboo with Congress vice president Rahul Gandhi...

Actor turned politician Kushboo with Congress vice president Rahul Gandhi...

An Indian army soldier keeps vigil near Pindi Khattar village...

An Indian army soldier keeps vigil near Pindi Khattar village...

Men play soccer at a field in Peshawar...

Men play soccer at a field in Peshawar...

NorthEast United FC players celebrate their third goal against Chennaiyin FC...

NorthEast United FC players celebrate their third goal against Chennaiyin FC...

An injured soldier is taken to hosp during a gunbattle with militants at Pindi Khattar village...

An injured soldier is taken to hosp during a gunbattle with militants at Pindi Khattar village...

Netanyahu attends the annual memorial ceremony for Israel's first prime minister, David Ben-Gurion..

Netanyahu attends the annual memorial ceremony for Israel's first prime minister, David Ben-Gurion..

Sharif holds hands with  Modi and  Ashraf Ghani during the closing session of the SAARC summit...

Sharif holds hands with Modi and Ashraf Ghani during the closing session of the SAARC summit...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523