Press Esc to close
Saturday 21 January 2017
News updated at 6:39 PM IST
Weather
Max: 28.9°C
Min : 15.3°C
In Bengaluru
Sunny day

PepsiCo India bags pouring rights with eight IPL teams

New Delhi, Mar 25, 2013 (PTI):
PepsiCo India today announced its association with eight out of nine Indian Premier League teams as the 'Exclusive Pouring Partner' for the sixth edition of the tournament beginning April 3.

The teams are Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad, Kings XI Punjab and the reigning champions, Kolkata Knight Riders.

The company will have exclusive pouring rights at partner teams' home matches along with the title of the official beverage for the eight teams.

While activations with Delhi Daredevils will be led by both Pepsi and Mountain Dew; Kolkata Knight Riders and Pune Warriors will be led by Pepsi; Rajasthan Royals and Kings XI Punjab by Mountain Dew; Chennai Super Kings, The Sunrisers Hyderabad and Royal Challengers Bangalore by 7UP.

On securing the pouring rights, Gautham Mukkavilli, CEO, Beverages, PepsiCo India Region said, "At PepsiCo, we believe that winning the title sponsorship of Pepsi-IPL was just the beginning and we are committed to back it with smart, strategic and high-decibel marketing and activation plans that will help us maximise the tournament's potential.

We are thrilled to announce our association with the eight franchise teams and will continue to build a campaign that will change the face of sport sponsorships and activations in India."

 

Go to Top

Photo Gallery
American citizens attend a vigil for democracy and to pay a tribute to former U.S. President...

American citizens attend a vigil for democracy and to pay a tribute to former U.S. President...

President Barack Obama and first lady Michelle Obama pose with President-elect Donald Trump...

President Barack Obama and first lady Michelle Obama pose with President-elect Donald Trump...

Barron Trump and Eric Trump arrive for inauguration ceremonies...

Barron Trump and Eric Trump arrive for inauguration ceremonies...

President Donald Trump walks with first lady Melania Trump after walking...

President Donald Trump walks with first lady Melania Trump after walking...

Incoming VP Pence, President-elect Trump, outgoing President Obama and outgoing VP Biden...

Incoming VP Pence, President-elect Trump, outgoing President Obama and outgoing VP Biden...

Army officers stand on Indian Army's Pinaka multi-barrel rocket launcher system...

Army officers stand on Indian Army's Pinaka multi-barrel rocket launcher system...

75,000 people gather for a mass protest to support Jallikattu in Coimbatore...

75,000 people gather for a mass protest to support Jallikattu in Coimbatore...

Students of an art school apply finishing touches to a portrait of President elect Donald Trump...

Students of an art school apply finishing touches to a portrait of President elect Donald Trump...

A worker removes snow from the roof of a hotel on a sunny day in Gulmarg, west of Srinagar...

A worker removes snow from the roof of a hotel on a sunny day in Gulmarg, west of Srinagar...

President Pranab Mukherjee with West Bengal Governor KN Tripathi, Chief Minister...

President Pranab Mukherjee with West Bengal Governor KN Tripathi, Chief Minister...

Like us on Facebook

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523