Press Esc to close
Thursday 29 June 2017
News updated at 9:25 PM IST

PepsiCo India bags pouring rights with eight IPL teams

New Delhi, Mar 25, 2013 (PTI): 16:02 IST
PepsiCo India today announced its association with eight out of nine Indian Premier League teams as the 'Exclusive Pouring Partner' for the sixth edition of the tournament beginning April 3.

The teams are Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad, Kings XI Punjab and the reigning champions, Kolkata Knight Riders.

The company will have exclusive pouring rights at partner teams' home matches along with the title of the official beverage for the eight teams.

While activations with Delhi Daredevils will be led by both Pepsi and Mountain Dew; Kolkata Knight Riders and Pune Warriors will be led by Pepsi; Rajasthan Royals and Kings XI Punjab by Mountain Dew; Chennai Super Kings, The Sunrisers Hyderabad and Royal Challengers Bangalore by 7UP.

On securing the pouring rights, Gautham Mukkavilli, CEO, Beverages, PepsiCo India Region said, "At PepsiCo, we believe that winning the title sponsorship of Pepsi-IPL was just the beginning and we are committed to back it with smart, strategic and high-decibel marketing and activation plans that will help us maximise the tournament's potential.

We are thrilled to announce our association with the eight franchise teams and will continue to build a campaign that will change the face of sport sponsorships and activations in India."

Go to Top

Photo Gallery
Protesters gather outside the Trump International Hotel in Washington, Wednesday, June 28, 2017...

Protesters gather outside the Trump International Hotel in Washington, Wednesday, June 28, 2017...

Ring-tailed lemurs (Lemur catta) receive ice cream to cool down in the Gyongyos Zoo in Gyongyos...

Ring-tailed lemurs (Lemur catta) receive ice cream to cool down in the Gyongyos Zoo in Gyongyos...

Topy, a 5-year-old Poodle, is groomed during the Thailand International Dog Show in Bangkok...

Topy, a 5-year-old Poodle, is groomed during the Thailand International Dog Show in Bangkok...

A male traditional dancer prays for a successful performance during the Bali Arts Festival in Bali..

A male traditional dancer prays for a successful performance during the Bali Arts Festival in Bali..

Multi- teraain Electric bikes launched by Fueladream in Bengaluru on Thursday.

Multi- teraain Electric bikes launched by Fueladream in Bengaluru on Thursday.

Cricket legend Sachin Tendulkar and President of BMW India Vikram Pawah at the launch of the BMW 5..

Cricket legend Sachin Tendulkar and President of BMW India Vikram Pawah at the launch of the BMW 5..

Artists, in traditional Kinnauri attire, take a selfie break during a function...

Artists, in traditional Kinnauri attire, take a selfie break during a function...

Textile shops in Kolkata closed for the third day on Thursday as traders protest against...

Textile shops in Kolkata closed for the third day on Thursday as traders protest against...

Monsoon clouds gather over the Kunye River in Birbhum district of West Bengal on Thursday.

Monsoon clouds gather over the Kunye River in Birbhum district of West Bengal on Thursday.

Students at the Space Exhibition at District Science Centre in Kalaburgi on Wednesday.

Students at the Space Exhibition at District Science Centre in Kalaburgi on Wednesday.

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.