Press Esc to close

PepsiCo India bags pouring rights with eight IPL teams

New Delhi, Mar 25, 2013 (PTI): 16:02 IST
PepsiCo India today announced its association with eight out of nine Indian Premier League teams as the 'Exclusive Pouring Partner' for the sixth edition of the tournament beginning April 3.

The teams are Delhi Daredevils, Chennai Super Kings, Rajasthan Royals, Royal Challengers Bangalore, Pune Warriors India, The Sunrisers Hyderabad, Kings XI Punjab and the reigning champions, Kolkata Knight Riders.

The company will have exclusive pouring rights at partner teams' home matches along with the title of the official beverage for the eight teams.

While activations with Delhi Daredevils will be led by both Pepsi and Mountain Dew; Kolkata Knight Riders and Pune Warriors will be led by Pepsi; Rajasthan Royals and Kings XI Punjab by Mountain Dew; Chennai Super Kings, The Sunrisers Hyderabad and Royal Challengers Bangalore by 7UP.

On securing the pouring rights, Gautham Mukkavilli, CEO, Beverages, PepsiCo India Region said, "At PepsiCo, we believe that winning the title sponsorship of Pepsi-IPL was just the beginning and we are committed to back it with smart, strategic and high-decibel marketing and activation plans that will help us maximise the tournament's potential.

We are thrilled to announce our association with the eight franchise teams and will continue to build a campaign that will change the face of sport sponsorships and activations in India."

Go to Top

More from this section
Most trending stories
Photo Gallery
BJP supporters during a BJP campaign rally attended by Prime Minister Narendra Modi...

BJP supporters during a BJP campaign rally attended by Prime Minister Narendra Modi...

Canadian Prime Minister Justin Trudeau with his son Hardien walks towards...

Canadian Prime Minister Justin Trudeau with his son Hardien walks towards...

Rolls-Royce Asia Pacific Regional Director Paul Harris at the launch of eight generation...

Rolls-Royce Asia Pacific Regional Director Paul Harris at the launch of eight generation...

Pigeons fly over the historical Jama Masjid in New Delhi...

Pigeons fly over the historical Jama Masjid in New Delhi...

BJP MP Hema Malini addresses a press conference regarding Braj Holi Rasotsav...

BJP MP Hema Malini addresses a press conference regarding Braj Holi Rasotsav...

Inmates of Netaji Subhash Chandra Bose central jail perform a tribal dance...

Inmates of Netaji Subhash Chandra Bose central jail perform a tribal dance...

A view of Sunder Nursery at Hazrat Nizamuddin in...

A view of Sunder Nursery at Hazrat Nizamuddin in...

Mahila Congress activists make 'pakodas' to protest against alleged unemployement...

Mahila Congress activists make 'pakodas' to protest against alleged unemployement...

Canadian Prime Minister Justin Trudeau and First Lady Sophie Grgoire greet visitors...

Canadian Prime Minister Justin Trudeau and First Lady Sophie Grgoire greet visitors...

Gold medalist Mariama Jamanka of Germany gets lifted by silver medal winner Lauren Gibbs...

Gold medalist Mariama Jamanka of Germany gets lifted by silver medal winner Lauren Gibbs...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.