Press Esc to close
Sunday 11 December 2016
News updated at 9:45 AM IST
Weather
Max: 28°C
Min : 15.4°C
In Bengaluru
Partially cloudy

Online ad market likely to touch Rs 2,938 cr mark by Mar 2014

New Delhi, Apr 4, 2013 (PTI)
The online advertising market is expected to reach Rs 2,938 crore by March 2014 in the country, a report said today.

The online advertising market, comprising search, display, mobile, social media, email and video advertising, has grown by 29 per cent year-on-year to Rs 2,260 crore by March, 2013, the report jointly published by the Internet and Mobile Association of India and IMRB International said.

"The online advertising market in India is projected to reach Rs 2,938 crore by March 2014," the report said.

It was valued at Rs 1,750 crore in March, 2012, it added.

The report said the online advertising market on an average expected to grow by 40 per cent annually in four years to 2013-2014.

"Search and display advertising continue to form a large portion of the overall pie in 2011-2012. Their percentage share has, however, declined somewhat in 2012-2013, owing to the rise in the mobile, social media and video advertising," the report said.

Spends on mobile advertising have doubled from Rs 115 crore in 2011-12 to Rs 230 crore in 2012-13, primary reasons being the proliferation of mobile phones in India, enhanced mobile Internet connectivity and increased need for customer engagement, it said.

"Advertisements on mobile phones and tablets grew from a 7 per cent share in FY 2011-2012 to 10 per cent of the Indian online ad market in FY 2012-2013, totalling to spends of around Rs 230 crore," it said.

Social media, email and video advertising constitute 13 per cent (Rs 300 crore), 3 per cent (Rs 68 crore) and 7 per cent (Rs 150 crore) of the online advertising market, respectively.

 

Go to Top

Photo Gallery
Indian sitar player and composer Anoushka Shankar performs at the live concert...

Indian sitar player and composer Anoushka Shankar performs at the live concert...

I-T department seized Rs 5.7 cr cash in new notes, 32kg bullion and jewelery and Rs 90 lakh...

I-T department seized Rs 5.7 cr cash in new notes, 32kg bullion and jewelery and Rs 90 lakh...

International Animal Rights Day and Human Rights Day in Bengaluru...

International Animal Rights Day and Human Rights Day in Bengaluru...

Laborers remove weeds from Dal Lake on a cold and foggy day in Srinagar...

Laborers remove weeds from Dal Lake on a cold and foggy day in Srinagar...

President Pranab Mukherjee with Tibetan spiritual leader, the Dalai Lama during the inaugural...

President Pranab Mukherjee with Tibetan spiritual leader, the Dalai Lama during the inaugural...

A view of the illuminated Ajmer Sharif Dargah decorated for the upcoming Jashne Eid E Milad...

A view of the illuminated Ajmer Sharif Dargah decorated for the upcoming Jashne Eid E Milad...

Former Indian football captain Baichung Bhutia in Lamborghini four wheeler during Air Strip...

Former Indian football captain Baichung Bhutia in Lamborghini four wheeler during Air Strip...

A sand sculpture created by renowned sand artist Sudarsan Pattnaik with message 'Good Luck...

A sand sculpture created by renowned sand artist Sudarsan Pattnaik with message 'Good Luck...

Bollywood Actor Shah Rukh Khan with director-producer Abbas-Mustan during the Muhurat for...

Bollywood Actor Shah Rukh Khan with director-producer Abbas-Mustan during the Muhurat for...

Migratory Siberian seagulls birds flying over the Ganges in Allahabad on Saturday...

Migratory Siberian seagulls birds flying over the Ganges in Allahabad on Saturday...

Like us on Facebook

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523