Press Esc to close
Tuesday 24 January 2017
News updated at 2:36 PM IST
Weather
Max: 29.5°C
Min : 15.9°C
In Bengaluru
clear sky

Myntra acquires 'FITIQUETTE'

Bangalore, April 6, 2013, DHNS:
Myntra, India’s largest e-commerce platform for fashion and lifestyle products, on Friday announced the acquisition of San Francisco-based FITIQUETTE, a technology solution which is a unique virtual fitting room, for an undisclosed amount.

“FITIQUETTE’s technology innovation aims at solving size and fit issues for online shoppers. This acquisition will strengthen and expand Myntra’s technology platform and drive transformational change in the online shopping space in India by providing a world-class experience to its customers,” Myntra said.

Financial terms of the deal were not disclosed, except to note that the acquisition was part cash, part stock.

FITIQUETTE is the first virtual dressing room of its kind globally, enabling online shoppers to virtually ‘try before they buy’, providing an online shopping experience which is very similar to the offline model.

Myntra CEO and Co-founder Mukesh Bansal said, “Myntra aims to create the most compelling fashion shopping experience for Indian consumers at par or better than global standards. FITIQUETTE has developed pioneering technology for solving the Fit/Size problem online. This acquisition will not only help us improve the experience significantly, but will also enhance our technology team with addition of top tech talent from FITIQUETTE.”

 

Go to Top

Photo Gallery
Inmates of Netaji subhash Chandra Bose Central Jail perform at a programe on Netaji's birth...

Inmates of Netaji subhash Chandra Bose Central Jail perform at a programe on Netaji's birth...

The contingent of Indian Navy marching past during the full dress rehearsal for the Republic Day...

The contingent of Indian Navy marching past during the full dress rehearsal for the Republic Day...

Bollywood actors Sidharth Malhotra (L) and Katrina Kaif at the 'Umang Mumbai Police Show 2017...

Bollywood actors Sidharth Malhotra (L) and Katrina Kaif at the 'Umang Mumbai Police Show 2017...

Camel mounted Indian Border Security Force soldiers march during the full dress rehearsal for...

Camel mounted Indian Border Security Force soldiers march during the full dress rehearsal for...

An injured is taken away for treatment after police resorted lathicharge to disperse protesters...

An injured is taken away for treatment after police resorted lathicharge to disperse protesters...

Riot Control Police take away pro-Jallikattu protesters after a clash at the Marina Beach...

Riot Control Police take away pro-Jallikattu protesters after a clash at the Marina Beach...

A Pro-Jallikattu protester throws bottle at the police during a violent clash near Marina Beach...

A Pro-Jallikattu protester throws bottle at the police during a violent clash near Marina Beach...

A pro-Jallikattu protester throwing bottles at police personnel during a clash near Marina...

A pro-Jallikattu protester throwing bottles at police personnel during a clash near Marina...

A worker stitches the national flag at a workshop on the occasion of Republic Day in Bhiwandi...

A worker stitches the national flag at a workshop on the occasion of Republic Day in Bhiwandi...

Actors Jackie Chan and Sonu Sood along with the other starcast during a promotional event...

Actors Jackie Chan and Sonu Sood along with the other starcast during a promotional event...

Like us on Facebook

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523