Thursday 17 April 2014
News updated at 2:22 AM IST
Weather
Max: 34.6°C
Min : 22.4°C
In Bangalore
Sunny day

Social media key to outcome in 160 Lok Sabha seats: Study

New Delhi, April 11, 2013, (IANS) :
Representation Image

The 2014 general election's outcome in 160 constituencies is likely to be influenced the most by social media users, a study said Thursday.

The study 'Social Media and Lok Sabha Elections', jointly conducted by the RIS Knowledge Foundation and supported by the Internet and Mobile Association of India (IAMAI) said that "there are 160 high impact constituencies out of the total of 543 constituencies, which were likely to be influenced by social media during the next general election."

High impact constituencies are those where the numbers of Facebook users are more than the margin of victory of the winner in the last election, or where Facebook users account for over 10 percent of the voters.

The study found that there were 67 constituencies which have been identified as medium impact constituencies, while the rest were classified as low impact constituencies or no impact constituencies.


The corresponding numbers are 60 out of 543 in the low impact category and the remaining 256 out of 543 as being in the no ompact category.

Maharashtra has the most number of high impact constituencies (21), followed by Gujarat (17), the study said.

Go to Top

Photo Gallery
A visitor walks next to a sand sculpture on elections made by Indian sand artist Sudarshan...

A visitor walks next to a sand sculpture on elections made by Indian sand artist Sudarshan...

Members of the election staff carry electronic voting machines (EVM) through a tea garden...

Members of the election staff carry electronic voting machines (EVM) through a tea garden...

A man rests on a boat on the banks of the river Yamuna in the old quarters of Delhi...

A man rests on a boat on the banks of the river Yamuna in the old quarters of Delhi...

Rescue work is carried out after Dimapur-Kamakhya BG Express derailed near Jagiroad Station...

Rescue work is carried out after Dimapur-Kamakhya BG Express derailed near Jagiroad Station...

Pranab Mukherjee during a meeting with Indian Postal Service Probationers...

Pranab Mukherjee during a meeting with Indian Postal Service Probationers...

Policemen conduct checking on the eve of Lok Sabha elections in Patna...

Policemen conduct checking on the eve of Lok Sabha elections in Patna...

A labourer sits at a window under a railway bridge in the old quarters of Delhi...

A labourer sits at a window under a railway bridge in the old quarters of Delhi...

Bollywood lyricist Gulzar during the inauguration of the painting exhibition Epic...

Bollywood lyricist Gulzar during the inauguration of the painting exhibition Epic...

Members of the election staff carrying electronic voting machines (EVM) cross a water channel...

Members of the election staff carrying electronic voting machines (EVM) cross a water channel...

A woman pastes cow dung cakes on a wall for drying in the northern Indian city of Allahabad...

A woman pastes cow dung cakes on a wall for drying in the northern Indian city of Allahabad...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523