FIAT India opens outlet, FIAT Caffe in Bangalore
The dealership was inaugurated by Nagesh Basavanhalli, President and Managing Director, FIAT Chrysler India Operations. Meanwhile, the inauguration of the FIAT Caffe is bound to add a delightful Italian taste to the FIAT ownership experience. With the inauguration of the third FIAT Caffe in India and the first in Bangalore, FIAT once again reiterates its commitment to the Indian market.
Nagesh Basavanhalli said, “The FIAT Caffe will further enhance the experience of owning FIAT products and we are optimistic that through the Caffe we can effectively reach out and engage with the rapidly increasing members of the FIAT family. The Caffe will provide us with an opportunity to hold an array of events, both car and lifestyle related, demonstrating the values and culture we share at FIAT, amidst the Italian ambiance while sipping on authentic Italian coffee.”
At the Caffe, customers can go through the latest FIAT India cars on display, take a test drive, browse through FIAT worldwide or FIAT India details, guided by specially trained personnel. The collection of international FIAT merchandise, giant video screens running FIAT ads, stylish and unique furniture & fittings will give a glimpse of FIAT’s vast history and rich heritage while adding a luxury feel to the Caffe. There will be special events, product display and previews held at the Caffe from time to time. An in house library will feature books on FIAT’s glorious history, the various sub brands and its sister companies. The guests can enjoy the classic Italian atmosphere while enhancing ones knowledge about their favourite brands, sipping to some authentic Italian coffee, which will be one of the many highlights of the Caffe.
In order to offer excellent brand experience to both existing and potential customers FIAT India is opening an exclusive showroom and a workshop at Bangalore with KHT FIAT that are well known for their commitment to service. KHT FIAT has extensive experience in the automobile retail trade and has successfully managed dealerships for auto giants like Tata Motors, Swaraj Mazda and FIAT in the past.