Press Esc to close
Saturday 28 March 2015
News updated at 11:01 PM IST
Weather
Max: 34.5°C
Min : 19.9°C
In Bengaluru
Sunny day

60 mn women in India online; 24 mn log in daily: Google

Mumbai, Jun 20, 2013 (PTI)
File Reuters Image

About 40 per cent of the 150 million Internet users in the country are women and close to 24 million of them log in everyday to check emails, interact on social networking sites and shop online, according to a study conducted by search giant Google.

"Around 60 million women in India are now online and use the Internet to manage their day-to-day life. With easy access to Internet at homes, cyber cafes, offices and growing adoption of smart phones, Internet is being used by women for a variety of things," Google India VP and Managing Director Rajan Anandan told reporters here.

The study also found that women who are online are relatively more affluent and younger, he added.

The study, which also includes internal data from Google and a survey of 1,000 women, found that three out of four women in SEC AB are now online and 75 per cent are in the 15-34 age group with over 24 million women accessing the Internet daily.

In terms of online activity, email, search and social networking topped the list, followed by downloading music, looking for educational content, job search, watching videos and consuming news.

In terms of top searched categories by women on Google, apparels and accessories was the biggest search category followed by food and drink, baby care, hair care, and skin care.

The study found that categories like skin care, hair care, food and drink were the fast growing search categories, with queries coming from mobile phones accounting for almost 25 per cent of the total query volumes in these categories.

According to the research conducted by TNS Australia, more than half of the respondents with access to Internet, said net research influenced their decision before finalising a product.

Internet influence also turned out highest for categories like skin care (72 per cent), baby care (69 per cent) and hair care (65 per cent) products.

Zara, Ray Ban and Victoria Secret were the most searched for international apparels and accessories brands, while Fastrack, Tanishq and Fab India were the most searched Indian brands.

Coca Cola, Amul and Cadbury topped the search list for Food and Beverages category, while Loreal, Livon and Tresemme were most searched haircare brands.

Google estimates that of the 10 million online shoppers for products, five million are women. Also indicative of high adoption of eCommerce by Indian women, is that one in four shoppers buys baby products online.

Women also emerged as strong brand advocates - with 80 per cent saying they recommend their purchases to other women and 25 per cent stating that they share it online.

"The top generic searches and most searched brands reflect that women are heavily engaged on the Internet and are using it to do online research before deciding on their final purchase for categories like skin, hair and baby care products," Anandan said.

They talk about products and brands socially with 80 per cent respondents saying they recommend their purchases to other women and 25 per cent said they share it online.

This makes it important for companies to focus on the digital platform for their marketing and promotional activities.

Google said of the 50 million Youtube users in India, 40 per cent are women. Apart from music videos, TV shows and film content, videos on beauty and fashion, education, health and fitness, home care and cooking are popular among women on YouTube.


Go to Top

Photo Gallery
Brand ambassador Pranitha subhash at Jewels exotica Akshaya Tritiya jewellery shopping...

Brand ambassador Pranitha subhash at Jewels exotica Akshaya Tritiya jewellery shopping...

Bollywood actor Katrina Kaif with her wax model at Madame Tussauds in London...

Bollywood actor Katrina Kaif with her wax model at Madame Tussauds in London...

Models at a fashion show at IIFT in Bengaluru on Friday night...

Models at a fashion show at IIFT in Bengaluru on Friday night...

People watch the PSLV-C27 take off carrying India's fourth navigational satellite in Sriharikota...

People watch the PSLV-C27 take off carrying India's fourth navigational satellite in Sriharikota...

A view of Vidhan Soudha which was powered off during the Earth hour in Bangalore...

A view of Vidhan Soudha which was powered off during the Earth hour in Bangalore...

Security persons recover articles after an encounter with the Maoists in Latehar...

Security persons recover articles after an encounter with the Maoists in Latehar...

Dancers perform during  procession to mark the Hindu festival of Ram Navami in New Delhi

Dancers perform during procession to mark the Hindu festival of Ram Navami in New Delhi

Youths participate in a rally during Northeast NSS Festival in Agartala on Saturday...

Youths participate in a rally during Northeast NSS Festival in Agartala on Saturday...

Artists dressed as Hindu gods on the occasion of Rama Navami festival in Bengaluru on Saturday...

Artists dressed as Hindu gods on the occasion of Rama Navami festival in Bengaluru on Saturday...

Artists performing ballet 'Durga Saptashati' in Bhopal on Friday evening...

Artists performing ballet 'Durga Saptashati' in Bhopal on Friday evening...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523