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K'taka: Honda rolls out first batch of Activa

August 21, 2013, DH News Service
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has rolled out first batch of India’s Largest Selling Automatic Scooter - Activa from its recently inaugurated third plant at Narsapura, District Kolar (Karnataka).

With this speedy ramp up, Honda has started production in the second line at the third plant. Earlier in June’13 Honda’s third plant started production of Honda’s 110cc mass motorcycle Dream Yuga at the first line.

In Phase 1, the third plant has a 12 lac unit’s production capacity. Aiming at market leadership, an additional increase of 6 lac units will take annual capacity of third plant to 18 lac units by end of this fiscal year. With this, Honda will significantly increase its cumulative annual production capacity by 64 per cent in just one fiscal - from 28 lac units in FY’13 to 46 lac units in FY’14.

Honda continues to follow its “People Come First” philosophy, and promote Safety as an integral part of its business activities. Road Safety Promotion has been one of Honda's top priorities worldwide since 1970 and today, this effort has spread to include 36 countries including India worldwide. Setting up another landmark in promotion of road safety, Honda Motorcycle & Scooter India has adopted Traffic Training Park in Delhi at Roshanara Bagh.

In association with Delhi Traffic Police and with its unique Lifetime Safety Education, Honda’s skilled safety instructors will daily engage all age groups starting from as young as 5 years to adults with a special focus on new and female riders.

Theoretical sessions & riding trainer, will aid young people above 13 years of age to experience over 100 possible dangers on road. This is second such association within 6 months of adopting the Jaipur Traffic Training Park.

Posting growth and achieving new milestones in customer trust, Honda has once again been applauded. Fortune India has recognized Honda as the one of the ‘Most Admired Company in the Indian Auto industry’ in 2013. Interestingly, Honda is the only two-Wheeler company to make it to be Top 5 auto companies list for the year.

Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said,” With Activa’s proven legacy of reliability and advanced features we have succeeded in selling 8 million units of Activa till date. It’s a happy moment for us as our new plant in Karnataka has begun rolling out our most popular selling scooter Activa from the 2nd line. As we continue to expand, we will emphasize on important issues like road safety and sensitize people on safe riding. Also, It is an honor to be rated by ‘Fortune India’ as one of the most admirable automotive brand in the country and most admirable 2 wheeler brand among others in India. Honda will intensify its efforts to rapidly expand production, network and continue to achieve many more million smiles by introducing more advanced product offerings to realise our Dreams for India.”

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