Press Esc to close
Monday 24 April 2017
News updated at 1:18 AM IST

Micromax aims to be top smartphone player by Q3 of 2013

New Delhi, Aug 29, 2013 (PTI): 18:27 IST
Domestic handset maker Micromax today said it aims to become the number one player in India in the smartphone category by Diwali on the back of excellent demand for its Canvas series.

"As per the IDC figures for Q2, we are at number two with 22 per cent market share and given the growth we are seeing in the phablet category (Canvas series), we are aiming to be the top player by Diwali, which is Q3," Micromax Co-Founder Rahul Sharma told PTI.

According to IDC figures for Q2 of 2013, Micromax stayed at No 2 spot and crossed the 2 million units mark in shipments. "The vendor is banking on the wave of phablet- driven smartphone adoption and is pushing the Canvas range of devices with bigger screens and compelling imaging capabilities," IDC said.

Sharma said IDC data substantiates its success, considering the fact that the maximum growth in Indian smartphone category has happened 5 inch-6.99 inch category which has grown 17 times year on year and the phablet share has steadily risen to 30 per cent of the smartphone market in Q2.

Micromax has increased its share from 18.8 per cent in the last quarter to 22 per cent.
"Micromax has crossed the 2 million units shipment mark in Q2 2013 and is poised to be the number one smartphone player in India by Q3. We hope to surpass USD 1 billion in revenues with our innovative product strategy, strong distribution and marketing focused on the Indian youth," Sharma said.

"We hope to cross 2.5 million units marks by third quarter of this year," he added. Without commenting on the number, Sharma said the company will continue launching new devices in third quarter also.

"With the kind of growth we are achieving, our strategy is working in right direction and going forward, we continue to stick to it," he added.

Sharma said not only in India, the company is among the top three players in Sri Lanka and Bangladesh also and exploring new markets too.

Go to Top

Photo Gallery
Woakes jubiliate with his teammates after the dismissal of Stuart Binny

Woakes jubiliate with his teammates after the dismissal of Stuart Binny

Chahal celebrates with Jadhav after the dismissal of Pathan

Chahal celebrates with Jadhav after the dismissal of Pathan

Virat Kohli celebrates with bowler S Badree after dismissal of Robin Uthappa

Virat Kohli celebrates with bowler S Badree after dismissal of Robin Uthappa

Hasim Amla plays a shot during the IPL 2017 match against Gujarat Lions

Hasim Amla plays a shot during the IPL 2017 match against Gujarat Lions

Floral chariots part of a procession during the annual 'Ulsoor flower Pallakki Festival'

Floral chariots part of a procession during the annual 'Ulsoor flower Pallakki Festival'

Donald Trump awards a Purple Heart to U.S. Army Sgt. First Class Alvaro Barrientos

Donald Trump awards a Purple Heart to U.S. Army Sgt. First Class Alvaro Barrientos

Suresh Raina with Shubham Agarwal celebrates the wicket of Hasim Amla

Suresh Raina with Shubham Agarwal celebrates the wicket of Hasim Amla

Runners make their way over Tower Bridge during the London Marathon

Runners make their way over Tower Bridge during the London Marathon

A boy enjoying a swim in Chembarambakkam lake to escape the scorching heat

A boy enjoying a swim in Chembarambakkam lake to escape the scorching heat

A group of flamingos at Sewri Jetty in Mumbai...

A group of flamingos at Sewri Jetty in Mumbai...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.