Press Esc to close
Monday 02 May 2016
News updated at 4:02 PM IST
Weather
Max: 36.6°C
Min : 24.4°C
In Bengaluru
Sunny day

Apple expected to expand iPhone reach with new models

San Francisco, Sep 9 (AFP)

Apple's highly anticipated event tomorrow looks to extend the reach of the iPhone to new markets as the tech giant moves to regain momentum in the smartphone segment.

Analysts believe an invitation-only special event at Apple's headquarters in Silicon Valley will spotlight a more economical iPhone priced to compete in places where money is tight, along with a beefed-up top-end model.

Forrester analyst Charles Golvin said the consensus is for Apple to unveil a new high-end phone, "most likely called the 5S, with the same look and feel physically but with a speed boost; new processor, and new graphics capabilities."

A lower-cost iPhone, has been dubbed the 5C "because it would come in multiple colors analogous to today's iPod touch," Golvin said.

Speculation about the iPhone 5S included the debut of a gold color and fingerprint recognition for enhanced security.

Analysts were keenly focused on the promise of an iPhone 5C to win over buyers in China and other developing markets where there is fierce competition from low-priced smartphones powered by Google's Android operating system.

Apple has also invited press to a Wednesday event in Beijing that analysts believe signals a deal to add iPhones to China Mobile's massive telecom network in that country.China Mobile has more than 700 million subscribers, according to Barclays Equity Research.

"The only real potential to surprise investors seems to be in the scope and velocity of a new China strategy and any new features within iOS 7 and fingerprint scanner technology," Barclay's said in a note focused on what is expected from Apple..

Apple's iPhone franchise has historically focused on premium products at premium prices, essentially leaving the company "unable to address" approximately 60 per cent of the opportunity in the smartphone market, the investment bank Cantor Fitzgerald said in an analyst note.

"We expect this to change with the introduction of the plastic-encased iPhone 5C," Cantor Fitzgerald said.

Analysts did not foresee any talk of Apple watches or TV at the Tuesday event.

"I don't think these are things that Apple wants to get into at this point," Gartner analyst Ken Dulaney said of persistent rumors of an "iWatch" or revolutionary advancement in Apple TV set-top boxes.

Many analysts dismissed worries that Apple lost its innovative edge after the death of the company's legendary co-founder Steve Jobs in late 2011.

"There is always pressure on Apple to show they can innovate, but it is also present for their competitors," Golvin said.

"There is an almost constant stream of criticism, but it is more pronounced for Apple because they have introduced products that really change the way people live."

The smartphone market is now dominated by Android devices, with roughly three-fourths of all handsets, but a forecast by research firm IDC suggested Apple will increase its share this year to 17.9 percent from 16.9 percent.


Go to Top

Photo Gallery
Bollywood Actors Tiger Shroff and Shraddha Kapoor during promotion of their film Baaghi...

Bollywood Actors Tiger Shroff and Shraddha Kapoor during promotion of their film Baaghi...

Narendra Modi rides in an E rickshaw during distribution of E rickshaws in Varanasi...

Narendra Modi rides in an E rickshaw during distribution of E rickshaws in Varanasi...

RCB Skipper Virat Kohli with teamate Chris Gayle during an event at a mall in Bengaluru...

RCB Skipper Virat Kohli with teamate Chris Gayle during an event at a mall in Bengaluru...

A potter makes small earthen pots on International Labor Day, on the outskirts of Ajmer...

A potter makes small earthen pots on International Labor Day, on the outskirts of Ajmer...

Aishwarya Rai and Abhishek Bachchan poses with newly wed couple Bipasha Basu and Karan Singh...

Aishwarya Rai and Abhishek Bachchan poses with newly wed couple Bipasha Basu and Karan Singh...

A Mirage appears on the Rajpath as the mercury rises in New Delhi on Sunday...

A Mirage appears on the Rajpath as the mercury rises in New Delhi on Sunday...

eam Haas driver Esteban Gutierrez of Mexico, right, and Force India driver Nico Hulkenberg...

eam Haas driver Esteban Gutierrez of Mexico, right, and Force India driver Nico Hulkenberg...

A boy admires plastic balls put up for sale at India Gate lawns in New Delhi on Sunday...

A boy admires plastic balls put up for sale at India Gate lawns in New Delhi on Sunday...

Indian Air Force Helicopter collects water from Koteshwar dam during the rescue operation...

Indian Air Force Helicopter collects water from Koteshwar dam during the rescue operation...

Children enjoy in the waters of a fountain to beat the heat at India Gate as the mercury rises...

Children enjoy in the waters of a fountain to beat the heat at India Gate as the mercury rises...