Press Esc to close
Wednesday 23 August 2017
News updated at 3:20 PM IST

New iPhones fail to impress markets, analysts

New York, Sep 12, 2013, (AFP): 13:10 IST
Reuters Image
Apple's launch of two new iPhones raised fresh doubts about its strategy to expand its smartphone market share, prompting a slide in the company's shares and harsh analyst comments.

Some analysts said yesterday Apple had failed to slash prices enough to make an impact in key emerging markets or with budget-conscious buyers, and did little to show it has regained its edge in innovation.

Shares slid 5.4 per cent to end at USD 467.71 in New York, a day after the technology giant presented the two new iPhones as part of an effort to regain momentum in the smartphone market.

While the new iPhone 5C is being offered to US customers at USD 99 with a subsidised carrier contract, the unsubsidised price will be USD 549 in the United States, and more than USD 700 in China.

Analysts at the research firm Trefis said the iPhone launch "turned out to be a dampener of sorts, as the company priced what was expected to be a significantly cheaper iPhone at a hefty USD 550 and did not introduce any new products such as an iTV or an iWatch."

"So much for the low end," said Credit Suisse analyst Kulbinder Garcha in a research note.

"We remain disappointed with Apple's decision to remain a premium priced smartphone vendor."

Garcha said that the new top-line iPhone 5S was "lacking real innovation" and that the lower-cost version may hurt sales of the premium product.

"The iPhone 5S has a new apps processor, improved camera functionality and new motion sensor functionality. However, these are not game changers and are more evolutionary rather than revolutionary changes," the analyst said.

Jefferies analyst Peter Misek said the new devices were "lovely phones" but that the launch "still leaves Apple with a product gap in the low-end."

Walter Piecyk at BTIG Research said Apple is not doing enough to target the customers buying phones without a carrier subsidy, which is the norm in many places around the world.

"The pricing on the iPhone 5C is simply not low enough to adequately address the significant global growth opportunity that we believe exists with unsubsidised prepaid customers that have not yet bought a smartphone," Piecyk said in a note to clients.

Go to Top

Photo Gallery
A boy running on a wooden bridge through a floating garden of lotus flowers on...

A boy running on a wooden bridge through a floating garden of lotus flowers on...

After their wedding ceremony, groom and bride, Nathan Mauger, Connie Young with...

After their wedding ceremony, groom and bride, Nathan Mauger, Connie Young with...

The moon passes in front of the sun for a total solar eclipse visible...

The moon passes in front of the sun for a total solar eclipse visible...

The sun rises over the coal-fired power station...

The sun rises over the coal-fired power station...

Sikh devotees pray near the Sikh holy book, Guru Granth Sahib, during at the Golden Temple...

Sikh devotees pray near the Sikh holy book, Guru Granth Sahib, during at the Golden Temple...

Chicken traders sell chicken in a market, in...

Chicken traders sell chicken in a market, in...

Bollywood actor Varun Dhawan, Jacqueline Fernandez and Taapsee Pannu at the launch...

Bollywood actor Varun Dhawan, Jacqueline Fernandez and Taapsee Pannu at the launch...

Iceland horses run together in their paddock in Wehrheim...

Iceland horses run together in their paddock in Wehrheim...

Devotees participate in the Peli and Kali Marbat procession as part of Pola festival...

Devotees participate in the Peli and Kali Marbat procession as part of Pola festival...

Bollywood actors Jacqueline Fernandez and Aditya Roy Kapur walk the ramp during the grand finale...

Bollywood actors Jacqueline Fernandez and Aditya Roy Kapur walk the ramp during the grand finale...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.