Press Esc to close
Thursday 24 July 2014
News updated at 7:44 PM IST
Weather
Max: 27.9°C
Min : 21.3°C
In Bangalore
Sunny day

Awareness campaigns bring down cracker sales

Bangalore, Nov 1, 2013, DHNS:
People celebrate Deepavali at Infantry Road in Bangalore on Friday. DH Photo/ S K Dinesh

A sharp decline in cracker sales could ensure a much quieter Deepavali  in the city. Triggered by anti-cracker awareness campaigns launched by schools and other agencies, the fall in sales has been hastened by rising costs.

The dip in sales is as high as 20-25 per cent, as a multi-city countrywide survey by the Associated Chamber of Commerce and Industry of India (Assocham) reveals. Although cracker costs have soared 10-20 per cent, the sales decline is attributed more to the general awareness about the harmful effects of crackers.

This year’s trend is a continuation of the poor sales recorded in 2012 and 2011, when the fall was as steep as 15 per cent.


The trend couldn’t have been otherwise, since Bangaloreans like private-firm employee Anil Kumar have drastically cut their cracker expenses. For Kumar, it was always a ritual to buy firecrackers worth nearly Rs 10,000 for each of the three days of Deepavali. This year however, he chose not to spend beyond Rs 1,000.

“For a number of days now, we have been seeing various awareness campaigns on the harmful effects of bursting crackers. While at the back of our minds we always knew what it implied, this year we decided to help the cause by celebrating in a limited way,” he told Deccan Herald.

The declining enthusiasm was evident at the firecracker market in Sultanpet. On Friday, the market bore a deserted look, a far cry from last year.

Palanivel, a small-time firecracker-seller at the market, made a telling remark on the scenario. “For small players like us, it is a hard existence these days. This pack of crackers here usually sells for Rs 535. However now even after reducing its price to Rs 124 there are very few takers,” he sighed.

Muniraj, a teacher from Chintamani, will also be celebrating Deepavali with caution this year. The rise in the prices of essential commodities has dampened his festive spirit. Muniraj and his family have therefore decided to curb their spendings on firecrackers. “In such a situation, spending too much on something like firecrackers seems a bit useless. I and my family will light lamps more than bursting crackers this year.”

Go to Top

Photo Gallery
Sir Chris Hoy passes the Queen's Baton to Prince Imran

Sir Chris Hoy passes the Queen's Baton to Prince Imran

Britain's Queen Elizabeth II at the opening ceremony of the ...

Britain's Queen Elizabeth II at the opening ceremony of the ...

Malaysia's Norbaini Hashim (L) and Siti Ruhani (R) challenge

Malaysia's Norbaini Hashim (L) and Siti Ruhani (R) challenge

Navjot Chana of India, in white attempts to throw Brandon ...

Navjot Chana of India, in white attempts to throw Brandon ...

Scotlands Neil Speirs and David Peacock react to a ball...

Scotlands Neil Speirs and David Peacock react to a ball...

Emma Jackson of Australia R, Kirsten Sweetland of Canada

Emma Jackson of Australia R, Kirsten Sweetland of Canada

An overall view of the Kelvingrove Lawn Bowls Centre during the first session of the ...

An overall view of the Kelvingrove Lawn Bowls Centre during the first session of the ...

Britain's Queen Elizabeth II, back left, smiles as she...

Britain's Queen Elizabeth II, back left, smiles as she...

Members of England's team compete during the  Men's team pursuit ...

Members of England's team compete during the Men's team pursuit ...

Sophie Taylor of England competes in a Women's 50m Breaststroke heat...

Sophie Taylor of England competes in a Women's 50m Breaststroke heat...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523