An entertainer in the true sense of the word, Sam Poggioli, better known as Sampology, is Australia’s leading audio-visual DJ. Though only 26, he has already gained popularity in the world festival circuits and recently performed at NH7 Weekender as part of the Aussie BBQ.
One can see a lot of juxtaposition in Sam’s work, be it in the choice of visuals or what he plays. Sam says, “I come from a hip-hop background and what I like about hip-hop is that it takes lots of existing things from different areas and combines them to make something new. I’m always trying to draw parallels. I like juxtaposing things – taking something out of context and making it new.”
Asked where he finds his music from, Sam shares, “Everywhere! I worked in a record store in Brisbane for four years, which offered me a lot of new music. When I started playing at live music venues, I didn’t like playing one style of music for an hour. So I started moving between genres.” What is impressive is his knowledge of visual arts even though he never studied it.
“I don’t come from a visual background. When the technology became available for me to DJ with videos, I jumped at the opportunity. At that point, I didn’t know anything about videos,” he reveals. “When I started my career in 2008, I’d go to this old VHS tape store back home and take stuff from there,” he adds.
Currently, Sam is working on a full Bollywood audio-visual set for an Australia tour. His affinity for Bollywood, specifically early 80s cinema, was visible during Weekender, where he played a special package with Bollywood remixes and visuals. He says, “I’ve been into Indian cinema for five years. I’m a fan of Mithun Chakraborty, Amitabh Bachchan, RD Burman, Sanjay Dutt and Bappi Lahiri.
I love Bollywood cinematography – the big dance sequences where everyone is organised and the camera operator is still. The era I’m talking about is really cheesy but I love it.” When it comes to Bangalore, Sam says he loves the City. “I went to a market and found an antique shop and bought a bunch of records
because in Australia, Indian records are very expensive. The people are really nice. I’d love to come back and try the full Bollywood set in India,” he wraps up.