Press Esc to close
Wednesday 22 April 2015
News updated at 12:15 AM IST
Weather
Max: 33.4°C
Min : 21.6°C
In Bengaluru
Sunny day

Tumkur farmers empower themselves with 'Tumahara'

Bangalore, December 17, 2013, DHNS:

Farmers in Tumkur have a reason to smile. Over 16 of them have together launched ‘Tumahara’. The unique aspect of Tumahara initiative is that the products, which include ragi malt, baby food, virgin coconut oil and the like, are produced, manufactured and marketed by the farmers themselves, doing away with middlemen. 

“My parents and grandparents were all farmers,” said Santosh Kumar, one of the producers. “I do not know any other profession and have been making my living ever since from this. At a point, it had become difficult for us to survive in the market as huge profit margins from our produce would go into the hands of middle men,” said Santosh. “We have had to go to far-off places like Delhi and Ghaziabad as part of the government’s benefit schemes to sell out material. Often, the merchants would purchase our produce there and sell it at a higher price, leaving us with less profit,” he explained. 

It was only in June 2012, that a project — ‘Dream:In’ was launched, which sought to empower the farmers and make them capable of selling their produce themselves. Why farmers of Tumkur? “Because it is close to Bangalore, which makes it easier for the farmers to reach the State-level market easily,”  Kush Mehrotra, CEO and Co-Founder, Dream:In told reporters. 

The initial expenses of opening an office in Tumkur, ensuring manpower, packaging, branding, quality ensurance and logistics were taken care of by Manipal Foundation.

 “The idea is to empower our farmers. About three farmer co-operative groups consisting of three to four farmers were formed within the district and were guided through the process. We will assist them until they are able to sustain themselves,” said Mehrotra. 

“If the project becomes successful, we plan to broaden our aspects and hence, function at a State and further, at the all India level. But then, we will be concentrating on cultivating the staple crop of each state,”  said Mallikarjun, who heads the Tumkur project. 

“Initially, it was difficult to convince the farmers. But then once we won their trust, it was much easier to turn this into a reality,” he added. The products are competitively priced and available at super stores across Tumkur and Big Bazar outlets in and around Bangalore. 


Go to Top

Photo Gallery
Tribute to JB Pattanaik

Tribute to JB Pattanaik

Galina Gorlova stands outside her destroyed home as she speaks to neighbours in the village of Nikis

Galina Gorlova stands outside her destroyed home as she speaks to neighbours in the village of Nikis

Atletico Madrid's coach Simeone attends a news conference in Madrid

Atletico Madrid's coach Simeone attends a news conference in Madrid

Pal community mass marriage ceremony

Pal community mass marriage ceremony

Indian students take part in a fitness program in Ahmedabad

Indian students take part in a fitness program in Ahmedabad

One World Trade Center stands in Lower Manhattan,

One World Trade Center stands in Lower Manhattan,

People buy gold on the occassion of Akshaya Tritiya

People buy gold on the occassion of Akshaya Tritiya

People flee Sanaa with their belongings after an air strike hit a nearby army weapons depot

People flee Sanaa with their belongings after an air strike hit a nearby army weapons depot

An F/A-18C Hornet launches from the flight deck of the aircraft carrier USS Theodore Roosevelt

An F/A-18C Hornet launches from the flight deck of the aircraft carrier USS Theodore Roosevelt

People take part in the Color Run near the Eiffel Tower, in Paris

People take part in the Color Run near the Eiffel Tower, in Paris

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523