Press Esc to close
Saturday 29 April 2017
News updated at 9:04 PM IST

Tumkur farmers empower themselves with 'Tumahara'

Bangalore, December 17, 2013, DHNS: 23:01 IST
Farmers in Tumkur have a reason to smile. Over 16 of them have together launched ‘Tumahara’. The unique aspect of Tumaharainitiativeis that the products, which include ragi malt, baby food, virgin coconut oil and the like, are produced, manufactured and marketed by the farmers themselves, doing away with middlemen.

“My parents and grandparents were all farmers,” said Santosh Kumar, one of the producers. “I do not know any other profession and have been making my living ever since from this. At a point, it had become difficult for us to survive in the market as huge profit margins from our produce would go into the hands of middle men,” said Santosh. “We have had to go to far-off places like Delhi and Ghaziabad as part of the government’s benefit schemes to sell out material. Often, the merchants would purchase our produce there and sell it at a higher price, leaving us with less profit,” he explained.

It was only in June 2012, that a project — ‘Dream:In’ was launched, which sought to empower the farmers and make them capable of selling their produce themselves. Why farmers of Tumkur? “Because it is close to Bangalore, which makes it easier for the farmers to reach the State-level market easily,” Kush Mehrotra, CEO and Co-Founder, Dream:In told reporters.

The initial expenses of opening an office in Tumkur, ensuring manpower, packaging, branding, quality ensurance and logistics were taken care of by Manipal Foundation.

“The idea is to empower our farmers. About three farmer co-operative groups consisting of three to four farmers were formed within the district and were guided through the process. We will assist them until they are able to sustain themselves,” said Mehrotra.

“If the project becomes successful, we plan to broaden our aspects and hence, function at a State and further, at the all India level. But then, we will be concentrating on cultivating the staple crop of each state,” said Mallikarjun, who heads the Tumkur project.

“Initially, it was difficult to convince the farmers. But then once we won their trust, it was much easier to turn this into a reality,” he added. The products are competitively priced and available at super stores across Tumkur and Big Bazar outlets in and around Bangalore.

Go to Top

Photo Gallery
My Take: Can you count colours? Photo by Nalini R Magal from Hassan...

My Take: Can you count colours? Photo by Nalini R Magal from Hassan...

My Take: Happiness as a warm puppy. Photo by Varsha Chalageri from Dharwad...

My Take: Happiness as a warm puppy. Photo by Varsha Chalageri from Dharwad...

My Take: Pretty posers. Photo by Siddhi Doddanavar, from Belgaum...

My Take: Pretty posers. Photo by Siddhi Doddanavar, from Belgaum...

My Take: You mean, I wont grow up to be a tiger? Photo by Praveenkumar P K from Dharwad

My Take: You mean, I wont grow up to be a tiger? Photo by Praveenkumar P K from Dharwad

The good side vs the bad side. Photo by Gayatri Venkatesh from Bengaluru...

The good side vs the bad side. Photo by Gayatri Venkatesh from Bengaluru...

Border Security Force (BSF) personals handing over a 15 years old Pakistani national Razak...

Border Security Force (BSF) personals handing over a 15 years old Pakistani national Razak...

Basaveshwara statue is decorated on the occasion of Basava Jayanthi and Akshaya Tritiya....

Basaveshwara statue is decorated on the occasion of Basava Jayanthi and Akshaya Tritiya....

A Japanese Hitoshi Takahashi biker performs stunt during Yamaha FMX stunt show in Kochi, Kerala...

A Japanese Hitoshi Takahashi biker performs stunt during Yamaha FMX stunt show in Kochi, Kerala...

People use umbrella to protect from rain at at MG Road and Kasturba Road junction in Bengaluru...

People use umbrella to protect from rain at at MG Road and Kasturba Road junction in Bengaluru...

A lion beats the heat by relaxing under a tree at Dr Shivaram Karnath Biological Park...

A lion beats the heat by relaxing under a tree at Dr Shivaram Karnath Biological Park...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.