Press Esc to close
Friday 27 February 2015
News updated at 9:33 AM IST
Weather
Max: 31.7°C
Min : 16.9°C
In Bengaluru
clear sky

Nokia bets big on new Lumia offerings

Rasheed Kappan, Goa, December 23, 2013, DHNS
Nokia India Managing Director P Balaji briefs media at the company's Annual Strategy Sharing Summit in Goa.

Finnish handset major Nokia was clearly in no mood to let its impending acquisition by Microsoft dampen a euphoric launch of five new devices, ready to enter the Indian market in 2014. 

But the company’s just concluded the 6th Annual Strategy Sharing Summit in Goa was also about a reminder of its pioneering past, its revolutionary linkages between consumers and innovative mobile technology, and yes, its forays into greater camera-phone integration.Mixing technology, entertainment and visual artistry in a five-star setting, Nokia’s packaging of its brand identity at the Summit was upbeat. The message was clear: Its adoption of the Windows platform through the Asha and Lumia ranges had reinvigorated the company’s fortunes. Cited was a report by International Data Corporation (IDC), an American market research, analysis and advisory firm, that Windows Phones (WP) grew by a whopping 156 per cent in third quarter, 2013, and Nokia accounted for 93.2 per cent of all WP-powered smartphones. 

Two new devices, Lumia 1320 and Lumia 525, are on Nokia’s launch agenda for 2014, a year that will also see the release of the affordable Asha 500 and Asha 503. If Lumia 1320, a phablet with six-inch screen, boasts of a 720p HD display, the Lumia 525 is equipped with a four-inch touchscreen, Snapdragon’s 1Ghz dual core processor and 1GB RAM. These launches will coincide with Microsoft’s final acquisition of Nokia’s $7 billion handset business, expected in the first quarter of the new year.  

Nokia had launched nine new devices in the crowded handset market this year. Nokia India Managing Director P Balaji said that each of these handsets had resonated well with the consumers. The substantial growth in the number of mobile apps under the Windows platform was seen as proof. Since the launch of Windows Phone 8, the monthly downloads had risen by 266 per cent, while the paid app revenue went up by 175 per cent. The Windows Phone Store now had about 1,75,000 apps to choose from. 

But Nokia had its eyes set on expanding this base further through crowd sourcing. As Balaji put it, in 2014, the young consumers would want more choice of apps and features that are easy and convenient. “For instance, the consumers in the 16 to 25 age group are no longer satisfied with poor quality video, they want HD videos in recording and viewing. For apps, we are increasingly looking at local developer communities to democratise the space,” he said. 

Long before Android arrived and conquered the handset space, Nokia had beckoned consumers to its innovations in mapping, navigation, imaging and music through its N Series smartphones. The ad capsules showcased at the Summit was a nostalgic tribute to the old models and Nokia’s cherished “Connecting People” line. The company clearly wanted a reconnect to that past, as it strove to embellish its new Lumia models with the Nokia Storyteller, Cinemagraph photo organisers and its interactive HERE maps. 
(The correspondent was in Goa at the invitation of Nokia)


Go to Top

Photo Gallery
Students march and light flares during the second day of student strike in Madrid, Spain...

Students march and light flares during the second day of student strike in Madrid, Spain...

Indian Weightlifter Kailash Sarma and Modhusmrita Baruah displaying their gold medals...

Indian Weightlifter Kailash Sarma and Modhusmrita Baruah displaying their gold medals...

Bollywood actor Shatrughan Sinha and singer Sonu Nigam during the success party of the later's album

Bollywood actor Shatrughan Sinha and singer Sonu Nigam during the success party of the later's album

Church attack at Ullal, Mangalore...

Church attack at Ullal, Mangalore...

The Solar Impulse 2, a solar-powered plane, flies over the Sheikh Zayed Grand Mosque in Abu Dhabi...

The Solar Impulse 2, a solar-powered plane, flies over the Sheikh Zayed Grand Mosque in Abu Dhabi...

Abihimanyu Mithun during a Ranji Trophy Semi-final match at KSCA in Bengaluru...

Abihimanyu Mithun during a Ranji Trophy Semi-final match at KSCA in Bengaluru...

An Indian ragpicker waits for a train to pass by as he tries to cross railway tracks in New Delhi...

An Indian ragpicker waits for a train to pass by as he tries to cross railway tracks in New Delhi...

People travel at the doorway of a crowded local train on the outskirts of Kolkata, India...

People travel at the doorway of a crowded local train on the outskirts of Kolkata, India...

An Indian passenger sits on the lap of another man as he travels in a crowded local train...

An Indian passenger sits on the lap of another man as he travels in a crowded local train...

.Indian passengers hang from the doors of the coaches of a crowded local train...

.Indian passengers hang from the doors of the coaches of a crowded local train...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523