Press Esc to close
Sunday 22 January 2017
News updated at 8:24 AM IST
Weather
Max: 28.9°C
Min : 15.3°C
In Bengaluru
Sunny day

BJP launches poll slogan 'Abki baar, Modi sarkar'

NEW DELH, March 7, 2014, DHNS:

Great Indian battle: Parties brace to face sudden developments as rivals train their guns

Attempting to replicate the resonating election slogan Atal Bihari Vajpayee used in 1998, the BJP has launched Narendra Modi centric publicity titled 'Abki Baar, Modi Sarkar' (This time, Modi government). Reuters File
Attempting to replicate the resonating election slogan Atal Bihari Vajpayee used in 1998, the BJP has launched Narendra Modi centric publicity titled ‘Abki Baar, Modi Sarkar’ (This time, Modi government).

The new slogan has been borrowed from “Abki Bari, Atal Bihari” that was aimed at capitalising on the persona of Vajpayee which catapulted the BJP to power.

The opposition party is banking to cash in on Modi’s popularity evident in surveys which are pitching him as the most sought after candidate among others in the fray.

But, the only difference between the two slogans is that this time the party is seeking votes on Modi government’s performance in Gujarat. Besides, the party is also sending ‘raths’ to parliamentary constituencies that will have pre-recorded speeches and visuals of Modi in 3D format.

Apart from using the technology which also includes social media, the party is giving equal emphasis to the traditional mode of reaching out to the people which they believe is more effective as it establishes direct contact between the workers and voters.

At each of the 9 lakh polling booth, there would be ten groups and everyone would be given a page containing a list of 30 to 40 voters for establishing contact.

Besides, the BJP has also formed 60 to 70 ‘nukkad natak’ teams which would conduct street plays to spread word about the party and its programmes.

 

Go to Top

Photo Gallery
Youngstres and Students during the protest to Lift ban on jallikattu and impose ban on PETA...

Youngstres and Students during the protest to Lift ban on jallikattu and impose ban on PETA...

Hot air balloons fly during the 39th International Hot Air Balloon Week in Switzerland...

Hot air balloons fly during the 39th International Hot Air Balloon Week in Switzerland...

An Iranian firefighter removes debris of the Plasco building which was engulfed by a fire...

An Iranian firefighter removes debris of the Plasco building which was engulfed by a fire...

Indian film director and classical dancer, Aishwarya Rajinikanth Dhanush at the Jaipur...

Indian film director and classical dancer, Aishwarya Rajinikanth Dhanush at the Jaipur...

The cast of Kung Fu Yoga, from left, Miya Muqi, Disha Patani, Jackie Chan, Amyra Dastur...

The cast of Kung Fu Yoga, from left, Miya Muqi, Disha Patani, Jackie Chan, Amyra Dastur...

Women take part in the #IWillGoOut rally, to show solidarity with the Women's March in Washington...

Women take part in the #IWillGoOut rally, to show solidarity with the Women's March in Washington...

Archaeological Survey of India workers conducting restoration work at Taj Mahal in Agra...

Archaeological Survey of India workers conducting restoration work at Taj Mahal in Agra...

Military Police Daredevils perform during a rehearsal for the Republic Day parade at Rajpath...

Military Police Daredevils perform during a rehearsal for the Republic Day parade at Rajpath...

An Olive-backed Sunbird feeds its two babies insects in their nest in Klang, Selangor, Malaysia...

An Olive-backed Sunbird feeds its two babies insects in their nest in Klang, Selangor, Malaysia...

Winner of Oriflame Face of North-East-2017 Michelle Kynta (M), 1st runner up Anjusha Saikia...

Winner of Oriflame Face of North-East-2017 Michelle Kynta (M), 1st runner up Anjusha Saikia...

Like us on Facebook

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523