Network18, Microsoft join hands to set up Analytics Centre

Network18 has partnered with Microsoft India to set up an analytics centre that will provide its television and online platforms with election data and analyses.

"With a billion people gearing up to make their voices heard, there is a lot of data out there that can sometimes be confusing.

Using cloud services, big data analysis and data visualisation will help CNN-IBN present that data in a manner that makes sense to the Indian voter, and helps them engage with the election process much more than ever before," Microsoft India Chairman Bhaskar Pramanik said in a statement.

Commenting on the partnership, Network18 COO Ajay Chacko said, "Technologically enabled tools and skills are required to decode, decipher and analyse the subtle nuances of these elections.

We are excited about partnering with Microsoft in this context and leveraging their leadership in technology and analytics. We are confident that this will further add to our legacy of credibility and accuracy in elections programming."