For women who value time

Watch Out

Even in the age of mobiles and tablets, watches have stood the test of time. The reason for this being the versatility in their designs that allow a woman to sport a wristwatch with every garment, including sarees, suits and dresses like a fashion accessory that makes a sharp style statement. So, is that what a watch stands for today – a style statement? Many would mockingly say that from a feminine perspective, fancy wristwatches are more of jewellery than a requirement for staying punctual!While there may be a grain of truth in it, the fact is that over time tastes have changed. From a sober, functional wristwatch to something that is sporty, branded and exudes luxury, people (read men) are spoilt for choice. However, what is interesting and getting noticed is the female predilection for watches that were originally designed for their male
counterparts.

“Of late, we have noticed that women have started wearing watches with slightly bigger dials and broader straps. Women are more open towards the 37-41mm segment now, than a couple of years back,” says Puneet Sewra, marketing director, TAG Heuer, India.
“Ladies today prefer more masculine and bold sizes with a blend of feminine elements like MOP ( Mother-of pearl) dials and diamonds (with gold at times). The average case size of women watches has gone up from 28-29mm to 32-35mm, which was initially preferred by men. We can see the change in trends through watches like Chopard Happy Sport II, Omega Ladymatic and Carl F Bucherer Patravi Autodate,” says Pranav Saboo, CEO, ethoswatches.com.

He adds that apart from this trend, there has also been an increase in sale of watches in different shapes, other than the conventional round dial.

Watchmakers reiterate that a ladies’ watch is seen as an elegant and timeless piece of jewellery that can be worn on any occasion and keep the same in mind while designing timepieces for them. The main focus now is a well known brand, commitment and the glamour associated with a particular watch.

“We feel every woman is different and so are her choices. That is the reason while on one hand, we have watches in steel and ceramic, on the other, we also have them in steel and gold. While women do prefer colours, the majority still go with steel and gold since it looks as elegant with corporate attire as it would with an evening dress or a traditional saree for that matter,”

Sewra adds.
The trend has compelled watch brands to continuously keep experimenting with designs and colours. And when one doesn’t find a suitable watch, even after scouring the market, there is the ultimate option – go for customisation. The aim is to create a piece that reflects panache, style and convention.

“But what tops the list is the wearability factor,” says Pinal Jain, co-founder of a brand that customises watches.

“Diamonds, rubies and pearls work best when it comes to females. At times, a design suggested by a client is not technically possible so we have to rework on it,” she adds, suggesting the rising demands among womenfolk for customised watches. And why not, after all it is not just about a piece, but a timepiece!