Sachin Bansal bats for 'Mobile App Village'
Speaking at the Global Mobile Internet Conference (GMIC) held on Friday, he said the growing penetration of mobile Internet should be converted into an opportunity for the developer community to take head-on the challenges faced by India. “In the case of our company, the last 12 months we witnessed only 5 per cent of transaction through mobile platforms. But now, the transaction levels have reached 50 per cent. This demand is growing not only from the big cities but from Tier II and Tier III cities,” he said.
Bansal said that smartphones would be the platform for the next wave of consumption from education, music and entertainment. “Here, we should also bring in a ‘Make in India App’ campaign on the lines of the ‘Make in India’ campaign,” he said.
GMIC, the largest conference on global tech innovation organised by private network GWC, got off to a flying start with overwhelming participation from Indian tech companies.Established in 2009, GMIC is the leading platform for mobile industry executives, entrepreneurs, developers and investors to network, share insights and exhibit innovative work.
Naveen Tewari, CEO and founder of InMobi, a mobile advertisement platform, said the mobile phone will be the next platform for change. “The second wave of change will be with content and transaction. Here, we have to give primacy to solving problems than simply developing applications. Besides computing technology and the Internet, design will also have greater say in bringing about change,” said Tewari.
“With the onset of mobiles, the cost of doing business has come down drastically. Low-cost apps will help entrepreneurs extend their reach across globe,” he said.
Kavin Bharti Mittal , chief executive of two-year-old messaging company Hike Ltd , highlighted the growing opportunities in the mobile business.
“Launched in December 2012, Hike today has more than 35 million users and has raised $65 million. We are witnessing 30 per cent growth on an annual basis and focus more on the 25-year age group and those who use low-end smartphones with second-generation or 2G services,” he said.
GMIC also witnessed overwhelming participation from Chinese and European companies with many of them presenting new coding platforms, developer kits, and focusing on mobile tech developers.
Micha Benoliel, CEO of Open Garden which launched its FireChat app for offline chatting, said the event has given him an opportunity to reach out to new customers.