JOIN US Honda’s ‘Longest Drive through Amazing India’ in the Honda Amaze, entered the Guinness World Records, registering the longest journey by car in a single country.
On November 9, 2014, the family sedan, Honda Amaze, reached New Delhi, as the epic drive came to a close after clocking an amazing 23,800 km distance across the length and breadth of India.
This drive was flagged off from Jodhpur on September 15, 2014. The journey covered a distance traversing through myriad terrain such as mountainous regions, coastlines, flat highways, congested city roads and the other interior belts of the country. It crossed more than 400 towns on its way and made pitstops at major cities. The 55-day journey saw the Amaze explore the nooks and corners of the country.
Speaking on the occasion, Honda Cars India President and Chief Executive Officer Hironori Kanayama said, “We are happy to announce that Honda Cars India has added yet another milestone to its journey by entering The Guinness World Records for the Longest journey by car in a single country.”
He further added, “The drive through various terrains is testimony to the durability, quality and reliability of the compact Honda Amaze. These qualities have found their way into the Indian market and the car has garnered excellent response from the customers.”Honda Cars India launched the ‘Honda Amazingly Indian’ campaign in September this year.
The campaign is spread across all the major media covering TV, radio and on-ground activation. Honda’s ‘Longest Drive through Amazing India’ has been extremely successful in creating a buzz around the Amaze. The drive saw participation from the new and existing customers of Honda Amaze as they joined the travelers at various stages of the journey. Honda dealers also showed immense enthusiasm and hosted the travelers in various cities. The ‘Longest Drive through Amazing India’ will be followed by a series of “webisodes” on ‘Drive through Amazing India’ which will be hosted by renowned author Chetan Bhagat. In this web series, Chetan Bhagat will be travelling to the unexplored places of India which will be followed by contests, wherein people will be asked to post stories or photos about unexplored places of Amazing India. The short-listed candidates will further get a chance to travel and explore remarkable places of India.
The campaign was initiated to celebrate the success of Honda Amaze in the country and for reaching 1,00,000 units sales milestone. This is the fastest in the history of Honda Cars India (HCIL). The Honda Amaze was declared as the “Car of the Year” and “Compact Sedan of the Year” by leading automobile magazines and has clinched 12 major automobile awards in 2013–14.