Mahindra launches 2 new variants of Alfa passenger

Mahindra & Mahindra Ltd, a part of the $16.5 billion Mahindra Group, announced the launch of the Alfa Passenger range in Karnataka, thereby enhancing its coveted offering in the three-wheeler segment.

The range comprises two new variants - Alfa Dx, Alfa Champ. Mahindra’s widest range of products in the small commercial vehicle segment has been further enhanced with the addition of the Alfa Passenger Range, a people mover in the commercial space.
The company has introduced new products and technologies at regular intervals to delight customers, by constantly updating its products, based on customer insights and needs.

According to Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. “Over the years, the Mahindra Alfa has been a popular choice with our customers for local last mile connectivity. In our endeavour to upgrade our offerings for customer benefit, we have introduced the Alfa Passenger range and further enhanced our portfolio. With two new offerings for the Karnataka market, the Alfa now offers optimum solutions for different customer needs, thus enabling our customers to enhance their earnings and progress in life.”

“Our pan-India network now stands at 1,250 touch points, enabling us to reach out to our customers as per their convenience, even in the rural hinterland, ” Nayer added.