And that's a wrap!

All ideas begin small and two young, student entrepreneurs stand true to this statement. Their eye for automobiles and aesthetics led Araash and his younger brother Ashaab, start ‘WrapCraft’. The duo procure high-quality wraps and intricately wrap them around mobile phones and automobiles to refurnish their look at an affordable rate; giving them a complete makeover.

Though the material looks and feels like paint, the wraps are made from vinyl and foil material and provide a stunning, bright touch to automobiles. Araash and Ashaab learnt the process by watching various videos of automobiles that were modified through wraps.

This urged them to start wrapping their scale models of cars and bikes. They procured materials from a few local shops and wrap manufacturers. From these scale models, they graduated to wrapping phone cases by availing phone wraps. Araash says, “In phone wraps, one can print the image or design they want on the wrap. The advantage is that such wraps can be removed and changed many times. Once we started uploading pictures of our phones, many began to notice us. In six months, we sold around 600 phones.” The third-year CMRIT engineering student spends most of his weekday evenings and weekends with wraps, cars and bikes and takes about five orders a week.

From phone wraps; the duo began to move to automobile wraps. At first, it was difficult for them to convince an owner to give out their car as nobody knew the concept of a wrap.

However, they managed to convince a friend, got hold of wrap suppliers and wrapped his car. “This how ‘WrapCraft’ was born. We now deal with wrapping phone cases and automobiles. There are a few manufacturers and companies such as ‘3M’ and ‘Avery Dennison’, from where we procure wraps. I also have a few distributors who I have trained about this process. One of out most famous orders so far has been a charcoal-grey wrap for a KTM RC 390. A lot of biking groups have shared our pictures which brought us recognition.” He proudly recalls that he has wrapped a Volkswagen Polo, for a customer from Hyderabad, and a Kawasaki Z 800, where he customised the wrap kit.

Though Araash says that it took a lot of time for him to finish wrapping a car or a bike during the early years of ‘Wrap Craft’, it takes about six hours for him now. “I can finish the process in six hours but the bike has to be kept aside for sometime in observation, after the wrapping is done. This takes about two days. The big pressure point is that one has to make sure there are no air bubbles while using these wraps. Wraps are also water-resistant and don’t fade out. Another advantage is that these wraps are not permanent like paint and the stock colour in the car or bike remains.” Now, from scale models, phone cases to automobiles; he wants to start working with interiors of buildings as his next project.

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