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In the world of fashion

Last Updated 26 March 2015, 13:52 IST

Shraddha Kapoor has joined the bandwagon of celebrities who have stepped into fashion designing with her label ‘Imara’. The actress says that it has always been a dream to create her own fashion line and she has now fulfilled it. “It was always a dream to create my own fashion label. ‘Imara’ is all about fairytales and this is my fairytale coming true,” said Shraddha.

About the collection, the actress-singer and now designer says that it is inspired by the modern woman and is a contemporary rendition of the conventional. “The collection is a modern Indian adaptation of classics, from once upon a time that experiments with ethnic designs and offers a refreshing take on fashion, for the young and the stylish. It’s a line of clothing for the new Indian woman,” Shraddha said.

The collection is meant for all the smart and independent women who are “open and free”. “‘Imara’ caters to the youth and young at heart,” added the ‘Haider’ fame actress who feels proud that the film has bagged five National Film Awards.“It is always a great delight to be recognized for excellence. Not to sound boastful, but five awards is always a pleasure,” she said.On the film front, the actress is currently shooting for ‘ABCD 2’ opposite Varun Dhawan and ‘Rock On 2’.

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(Published 26 March 2015, 13:52 IST)

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